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Found October 19, 2009 on NBA.com:
LAKERS ANNOUNCE RENEWED SPONSORSHIP WITH ANTHEM BLUE CROSS
TEAMS: Los Angeles Lakers

The 2009 NBA Champion Los Angeles Lakers announced today that Anthem Blue Cross has renewed their sponsorship for the 2009-10 season. The sponsorship will continue to focus on educating the community about the importance of physical fitness and health
Original Story: http://www.nba.com/lakers/news/091019...

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Orlando Magic center Dwight Howard, back, jokes with forward Matt Barnes before their game against the Miami Heat at Amway Arena in Orlando, Florida, on Wednesday, November 25, 2009. (Jacob Langston/Orlando Sentinel/MCT) Photo via Newscom...
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Chicago Bulls center Joakim Noah, left, and Los Angeles Lakers guard Derek Fisher battle for the ball in the first half of a NBA basketball game in Los Angeles on November 19, 2009. UPI/Lori Shepler Photo via Newscom...
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NASHVILLE, TN - MARCH 11: (L-R) Renaldo Balkman #34, Cocky the mascot, Brandon Wallace #33 and Tarence Kinsey #21 of the South Carolina Gamecocks celebrate their 65-61 win over the Kentucky Widcats during the semifinals on day 3 of the SEC Men's Basketball Conference Tournament March 11, 2006 at the Gaylord Entertainment Center in Nashville, Tennessee. (Photo by Andy Lyons/Getty Images)...
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