Found November 23, 2007 on
HoopsBlogging:
NBA teams are learning how to get their fans more involved these days. First, Golden State put on the "We Believe" campaign, with thousands of Warriors fans wearing yellow t-shirts. Next came the Mavs and Texas National Guard "Green Out." Now, the New York Knicks are ready to step up to the plate.
Original Story:
http://hoopsblogging.com/2007/11/23/t...
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Jack said November 24, 2007