The Portland Trail Blazers need a sponsor.
They need deep pockets to step forward with the sort of money that gets their name on the side of a building.
This is too big a job for Paul Allen and the Vulcans, the people who've been running the Blazers into ... the future.
The best place to start the sponsor search is the money list from Forbes.
The world's richest man is named Carlos Slim Helú. The Rose Garden would carry either his name, or his company, América Móvil, or both. How does The Carlos Slim Rose Garden brought to you by América Móvil sound? It may not be poetry, but it's money. And that's the point of the whole exercise.
A more traditional choice would be American Airlines. They named the arenas for the Mavericks and the Heat. Maybe the Blazers could squeeze into one of their coach seats.
America's richest man, Bill Gates, may not be on Paul Allen's short list of naming sponsors, but he's got sixty one billion reasons why he should be. T...