Found February 22, 2012 on Fox Sports:
PLAYERS: Jeremy Lin
TEAMS: New York Knicks
China, get your game on: Adidas is bringing "Linsanity" to you very soon. The German sports apparel company plans to roll out the New York Knicks phenom's jersey across its network of 6,700 stores in China and expects they will be a hot-selling item, Adidas CEO Herbert Hainer said in an interview published Wednesday. Hainer, who called Jeremy Lin "no doubt a great athlete," said the company looks for fresh talent like his. Lin's ascent to basketball stardom was so unexpected that there was little merchandise associated with him anywhere in the world. Big sportswear brands now are trying to catch up. Adidas, the world's second-largest sports apparel company by revenue, has a licensing agreement with the NBA in China that allows it to capitalize on Lin's star power. It and its peers would surely develop even more, but Lin is still under contract with Nike for another year. Last week, sneaker freaks and Lin fans were giddy over rumors that Nike ...
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