Found February 22, 2012 on
China, get your game on: Adidas is bringing "Linsanity" to you very soon.
The German sports apparel company plans to roll out the New York Knicks phenom's jersey across its network of 6,700 stores in China and expects they will be a hot-selling item, Adidas CEO Herbert Hainer said in an interview published Wednesday.
Hainer, who called Jeremy Lin "no doubt a great athlete," said the company looks for fresh talent like his.
Lin's ascent to basketball stardom was so unexpected that there was little merchandise associated with him anywhere in the world. Big sportswear brands now are trying to catch up.
Adidas, the world's second-largest sports apparel company by revenue, has a licensing agreement with the NBA in China that allows it to capitalize on Lin's star power. It and its peers would surely develop even more, but Lin is still under contract with Nike for another year.
Last week, sneaker freaks and Lin fans were giddy over rumors that Nike was developing a new sneaker for the Chinese-American star, and photos circulated online of a blue-and-orange shoe with "Lin" on the back. The photos later proved to be false.
Nike brought Lin on a two-city promotional tour in Taiwan when the California native first turned pro in 2010. But the company said Tuesday that there were no product launches involving Lin to be announced at the time.
Hainer would not say if Adidas is in talks with Lin, either.
Meanwhile, back in the US, Lin jerseys and shirts have been a hit. Modell's Sporting Goods, a retailer based in New York, said it sold around 10,000 jerseys and T-shirts in the past week alone and has orders for more than 160,000 in the coming days.
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The Miami Heat pummeled the New York Knicks, 102-88, Thursday night. Jeremy Lin had his worst game since the beginning of Linsanity, hitting just 1-of-11 shots and turning the ball over eight times.
Lin finished with eight points, six rebounds, three assists and three steals. He also hit all six of his free throws. Chalk it up as one bad night and be thankful that the all-star...
Things have gotten really interesting in New York lately.The New York Knicks were looking really foolish for waiving Chauncey Billupsbefore the season started but are now looking like geniuses with the emergenceof Jeremy Lin. On top of waiving Billups they were depending on a rookiepoint guard and a second year shooting guard to get them over the hump untilBaron Davis was deemed...
Perfunctory Tuesday has kindly bowed out of the way for the Miami Heat and yields now to the onslaught of Linsanity Thursday, but here’s the thing: The wrong team will be getting most of the national attention when the New York Knicks and sudden-sensation Jeremy Lin visit here next. So will the wrong player.
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MIAMI -- The hottest team versus the hottest story.
Linsanity is on its way to Miami, and the Heat can finally say they're eager for the arrival.
It may be the NBA's marquee matchup so far this season, the phenomenon that is New York Knicks guard Jeremy Lin...
Sudden New York Knicks star Jeremy Lin was brought back to reality when New Jersey Nets point guard Deron Williams took him to school in a recent contest at Madison Square Garden.
At least one person wasn’t booing Kris Humphries at the Garden on Monday night.
Humphries, in an appearance on ESPN Radio yesterday, said he and Knicks point guard Jeremy Lin ran into each other following the Nets’ 100-92 win, and Lin told him the Garden crowd was overly hostile...