Found April 11, 2013 on Awful Advertisements:
AT&T has released a new video that highlights some of the outtakes from the "Bigger is better" commercial featuring Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell. It turns out that numerous ideas were originally on the table and that there was a ton of footage left on the cutting room floor. AT&T wisely decided to upload some of that footage to YouTube for all of our enjoyment. It's nice to see all four men appeared to enjoy shooting this commercial, but Bill Russell might have had the most fun of anyone involved. Bird also has an incredibly tough time saying his lines which led to a rather humorous take where he grunts all of his responses.  (H/T Pro Basketball Talk)
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