Posted September 25, 2012 on AP on Fox
Consider Madison Square Garden on watch. Luring the Nets from New Jersey was only Step 1 in Brooklyn's metamorphosis into an entertainment hot spot. Next up for the borough, a ruthless bid in stealing the spotlight and the stars from MSG, New Jersey's Prudential Center, and any other venue that books boldface names in music and sports. There's a new kid in town, folks, a state-of-the-art arena in Brooklyn that is gobbling up acts at an alarming rate. Jay-Z, Lady Gaga, Rihanna and Andrea Bocelli are just a few of the marquee attractions coming to the new Barclays Center, a facility that will house the NBA's Brooklyn Nets and so much more. College basketball is on the way, as are the Harlem Globetrotters and World Wrestling Entertainment, and before the lockout was announced, an NHL preseason game was even on tap. Indeed, it appears Barclays has balance and boom in its acts, and will stop at nothing as it quickly makes a sudden statement that it is a desired destination in an attractive borough. And the other facilities in and around New York may never be the same again. ''In the past, Brooklynites had to leave our borough for world-class entertainment and sports and head over to Manhattan, the Bronx, Queens, Nassau County ... Newark or East Rutherford,'' Brooklyn Borough President Marty Markowitz said. ''Hello. Not anymore.'' Brooklyn is going hard and if this current clip keeps up, it may become the No. 1 tour stop in the region. Jay-Z, the Nets' part owner and hip-hop icon, will christen the Barclays Center with eight sold-out shows opening Friday. Holla! ''Without Brooklyn, I wouldn't be standing here right now,'' Jay-Z said at a Barclays Center press conference. He's not alone. Barbra Streisand, a Brooklyn native like Jay-Z, will perform for the first time in her native borough Oct. 11. These megastar acts will raise the curtain on what Barclays expects to become a 220-event-a-year center, and create a little competition with the world's most famous arena. The budding Barclays-MSG bidding war, in fact, is already more heated than the Knicks-Nets rivalry. The Golden Gloves finals dumped MSG for the first time in its 86-year history for the 19,000-seat Barclays. Bocelli had played nine straight holiday shows at MSG before bolting this year for a Dec. 5 concert at Barclays. Other defections from MSG and New Jersey arenas include college basketball's Coaches vs. Cancer tournament, the Legends Classic and the Atlantic 10 tournament. But without question, none of the other facilities are intimidated by Brooklyn. This is after all, the New York market we're talking about, and there will always be plenty of acts to book. Robert Sommer, president of Rock Entertainment Management at the Prudential Center, declined comment. And MSG insists it doesn't feel threatened by the younger, hipper arena at all. ''While we always respect any competition, The Garden will always be The Garden,'' MSG President and CEO Hank Ratner said. ''Madison Square Garden is located in the heart of New York City, sitting on top of the busiest transportation hub in the nation, and has been a destination for New Yorkers and visitors to the city for over 130 years. The Garden is New York's living room, we host over 400 events annually, and are in the midst of a comprehensive, top-to-bottom transformation that has already received amazing feedback from fans.'' The world's most famous arena underwent an $850 million upgrade that gutted the arena from the ground up - all without changing the building's familiar hatbox-shaped exterior. Madison Square Garden was completed in 1968 and had not had a major upgrade since 1991. And, let's not forget, the Garden is the Garden. There's no price tag, after all, on the legendary sports moments and the iconic concerts that called MSG home. Ali vs. Frazier. Willis Reed limping through the tunnel and onto the court for the 1970 NBA Finals. Mark Messier and Stephane Matteau leading the Rangers to the Stanley Cup in 1994. Billy Joel and Bruce Springsteen rocking the joint. Ricky Nelson's Garden Party. On and on. ''You can bring a new venue into another borough, but you can't erase history,'' said Sammy Steinlight, a former MSG executive, now of Steinlight Media. ''You can't just instantly have a brand. It takes time, it takes years. It takes really special and unique moments created over time.'' Barclays is trying to speed up the pace. Yet, not every act is choosing only one stage. The Who is booked to play Nov. 14 at Barclays, Dec. 5 at Madison Square Garden, and Dec. 6 at the five-year-old Prudential Center in Newark. While WWE remained committed to booking events at Madison Square Garden, the WWE's own Brooklyn Brawler should feel at home when the sports-entertainment promotion holds its monthly pay-per-view event Dec. 16 at Barclays. There are plenty of entertainment dollars to spread around, of course. Brooklyn's population of 2.5 million is the largest of the city's five boroughs, and is home to $3 million condominiums and four-star restaurants. The New York metropolitan area is so massive, there should be enough acts and dates for both. Barclays' honeymoon period will eventually fade. But for now, business should boom - especially with top tickets hitting $600 for Streisand at face value. ''Because the building is new, artists know the level of business they can do is higher at a brand new building,'' said Gary Bongiovanni, editor of the trade publication Pollstar. ''The fact that it's new on the market means that the local population will turn out in great numbers, great force than you would otherwise see. That means more money in the artist's pocket.'' In a bustling market, the two arenas should be able to play nice. But bidding wars could spark for the top-dollar stars. The Minneapolis Target Center and the St. Paul Xcel Energy Center are separated by 10 miles from one Twin City to the other. The buildings regularly fiercely compete to land selected artists, a boon for concert promoters looking to keep down costs. ''Concert promoters are certainly aware of the two buildings and they'll often bid the two buildings against each other,'' said Jeff Pellegrom, chief financial officer of Minnesota Sports and Entertainment, the company that runs the Xcel Center. ''They'll lock or hold dates in the two different arenas and then they'll look for the best financial deal they can get. I don't blame them for this, by the way. It makes perfect sense.'' The Nets, the vibrant arena's anchor tenant, are focused on settling into their sparkling $1 billion digs and not the calendar of events at Madison Square Garden. ''We don't concern ourselves with being better than what they do or what the Garden does,'' Nets general manager Billy King said. ''We have a new building and we're excited about being there.'' So, it seems, is the rest of the entertainment industry.
THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES

Nets play prank on guard Brooks

Being a rookie in the NBA is not always a dream come true. First-year players need to put up with a lot of nonsense, from lugging around bags for veterans to making late-night Taco Bell runs for a star with the munchies. The hazing is an unfortunate cross rookies must bear without complaint, but at least it is only for one year. Unless, of course, you are MarShon Brooks. Brooks...

Nets Deron Williams & Reggie Evans fill rookie’s car with popcorn

NBA camps open next week but the rookie hazing and hijinks have already begun. Veterans Deron Williams and Reggie Evans played a practical joke on “the rook” Marshon Brooks‘  by filling his car with popcorn. Apparently, last season’s shortened number of 66 games compared to the regular 82 qualifies Brooks as a rookie still. According to NetsDaily: On return to the...

The Brooklyn Nets cheerleaders’ uniforms will look unlike any other cheerleaders’ uniform in the NBA

It has become evident that the Brooklyn Nets are on a mission to create a persona starkly different from the one they had while playing in New Jersey. There are the new black and white jerseys, the rustic Barclays Center, and the thought by some that the franchise is cool. Which was all done not by accident. But all of those changes weren’t apparently enough for the Nets. They...

Brooklyn Nets 2012-2013 Season Preview

Before I start this 2012-2013 season preview for the Brooklyn Nets, I feel the need to give you my background in doing so. Growing up in Brooklyn, basketball really wasn’t my sport. I loved my Yankees, and I loved my Giants. However, it was about 2001 when basketball intercepted my sports soul, and I was at an impasse. You see, I hate being like everyone else; I have this knack...

Prokhorov still has confidence in Nets

When Mikhail Prokhorov bought the Brooklyn (formerly New Jersey) Nets back in 2010, he promised an NBA Championship within five years. It is two years later and during that time the Nets went 46-102, not coming anywhere near the playoffs. However, after keeping Deron Williams and Brook Lopez and adding Joe Johnson this offseason, the Nets look like a team on the rise and Prokhorov...

Jay-Z living the dream with Nets

Bringing a major sports franchise back to Brooklyn makes Jay-Z feel like he's living the American dream. The 43-year-old music mogul and entrepreneur says when he was a kid growing up in Brooklyn, he pretended on the basketball court to hit the winning shot at the buzzer. He never dreamed he'd own a basketball team. Now Jay is part owner of the Brooklyn Nets and instrumental...

Half Strip Club, Half Zoo Inspired -- Brooklyn Nets Dancers Expand Wardrobe

Recall back in June, the Brooklynettes debuted their new uniforms. Well, they've added a few costume changes just in time for the Halloween season. We've got everything a cheerleader needs.... Full story at Bob's Blitz ~ http://www.bobsblitz.com

Nets Deron Williams & Reggie Evans fill rookie’s car with popcorn

NBA camps open next week but the rookie hazing and hijinks have already begun. Nets Deron Williams and Reggie Evans filled rookie Marshon Brooks‘ car with popcorn. The NBA season is almost upon us!   photo via Instagram

Brooklyn Nets Cheerlearder Outfits are…Interesting

Um....

Mikhail Prokhorov Expecting Championship for Brooklyn Nets Within Three Years is Only Mostly Crazy

In a city that includes Rex Ryan among its sports personalities, preseason prognostications in New York should be taken with one of those big grains of salt that flavors the soft pretzels sold on Manhattan street corners. Joe Namath once shocked the world by guaranteeing a Jets victory over the Colts in Super Bowl III. Now a New York franchise seems remiss if some member of the organization...

Brooklyn Nets Cheerleaders Get New Threads, Too

  Hmmmmmmmmm It’s sort of an inmate/dominatrix crossover…..I’m not sure. But I think I like it. What do you all think?      

‘Brooklynettes’ debut new uniforms

The Brooklyn Nets new home Barclays center opened over the weekend, and the “Brooklynettes” debut their new street-inspired uniforms. Complete with knee-boots, fingerless gloves, and girl group attitude. The uniforms are designed by renown costume designer David Dalrymple whose designed costumes for Beyonce, Mary J. Blige and Britney Spears. “The uniforms are feminine and...

Former Spur Udoka recalls journey to becoming assistant coach

Former San Antonio Spurs player Ime Udoka will be back in the silver and black this coming season, though he won’t be dawning the typical Spurs jersey fans are accustomed to seeing him wear. Instead he’ll most likely be wearing a Spurs polo or some sort of business suit. In an entertaining piece by Ken Rodriguez for Spurs.com, Rodriguez explains how Udoka made the decision...
Nets News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.