ST. FRANCIS, Wis. -- Larry Sanders has always loved blocks, just ask the Milwaukee Bucks.
The Bucks have launched a creative and unique campaign promoting their third-year center for the NBA's Most Improved and Defensive Player of the Year Awards.
Centering around what Sanders does best - blocked shots or blocks - the campaign has two main elements. First, the Bucks launched a website (www.larryblocks.com) that has facts and statistics backing Sanders for the two awards and highlight videos, including one of a child depicting a two-year old version of Sanders playing with blocks.
The most creative part of the campaign is a set of blocks the Bucks sent out to the 122 media members who vote on the league's awards. When put together, the blocks can spell "Larry Sanders", "Most Improved" or "Defensive POY".
Facts and statistical notes about Sanders' season fill one of the other sides of the blocks. It's hard to beat the creativity and effort the Bucks organization put into promoting Sa...