Lon Rosen Looking Forward To Expanding Global Reach Of Luka Doncic

The Los Angeles Lakers are one of the biggest brands in all of sports across the world. This franchise is one that has always been built on stars going back to Jerry West and Elgin Baylor, and all the way through to Magic Johnson, Kareem Abdul-Jabbar, Kobe Bryant, Shaquille O’Neal and now, LeBron James and, of course, Luka Doncic.

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