Phoenix Suns owner Rob Sarver was one of the hardest of hard liners during the lockout. He was one of the symbols of the "give us most of the money and re-tool the system to ensure complete parity" movement.
Fast forward to yesterday, and the release of the Phoenix Suns schedule, which features no home games against the New York Knicks, Chicago Bulls, Boston Celtics, Miami Heat or Orlando Magic. Sarver's reaction to missing out on big market teams?
"I was disappointed for our fans," Suns Managing Partner Robert Sarver said. "When the preliminary schedule came out, I asked the league to reconsider and they didn't. You've got to factor in all the arenas and timelines, and they weren't able to move dates around."
When push comes to shove, Sarver knows big markets mean big business. And its not because the fans of small market teams suck. It's because there are more fans of big market teams. That's what "big" and ...