Originally written on Sports Business Digest  |  Last updated 11/17/14

While the future of Magic star Dwight Howard is uncertain, the Magic have managed to ensure that one of its marketing partners will be with the team for another year.

Familia Camarena Tequila announced that they will continue their marketing sponsorship with the NBA’s Orlando-based team. It will be the tequila’s second season as a sponsor of the franchise. Under the second year of the agreement, Familia Camarena will maintain in-arena brand exposure and frequent exposure during the Magic’s English and Spanish radio broadcasts.

“Familia Camarena Tequila’s inaugural year with the Magic was an exciting foray into the Florida market for the brand,” said Gerard Thoukis, Director of Marketing for Camarena. “We embrace the opportunity to continue positive momentum and exposure with the only team in the “big four” sports leagues to play in the city of Orlando and look forward to many more great seasons with the Magic.”

“We are pleased to continue our relationship with Familia Camarena Tequila,” said Chip Bowers, Orlando Magic Senior Vice President of Corporate Partnerships and Marketing. “The 2010-11 season was an exciting year of new beginnings for us, from the opening of Amway Center to the start of our new partnership with Familia Camarena Tequila. We look forward to another exciting season with Familia Camarena Tequila at the Amway Center, home of the 2012 NBA All-Star game.” (via Press Release)

Familia Camarena has dived head-first into the sports marketing world since the company’s inception in 2010. Aside from this deal with the Magic, the company has also extended its agreement with the Phoenix Suns and signed sponsorship agreements with teams in both the NFL and MLB.

Ios_download En_app_rgb_wo_45

Kentucky remains unbeaten after thrilling win over ND

Alabama DT arrested on domestic violence charges again

John Calipari blasted for postgame interview

WATCH: MJ, Tom Brady play pickup game in Bahamas

WATCH: Wrong national anthem played for El Salvador


WATCH: Russell Wilson smashes HR in Rangers BP

John Fox: Jay Cutler will have to earn starting QB job

Report: Shaka Smart, Gregg Marshall candidates for Texas

Kurt Warner is helping to turn around Colin Kaepernick

Bizarre call allows Duke to cover spread against Utah

Saints love TE Josh Hill following Jimmy Graham trade

Sam Dekker's hot shooting sends Wisconsin to Final Four

Jim McElwain complains about Florida roster

Mark Few: I put Coach K up there with John Wooden

WATCH: Enes Kanter embraces boos in return to Utah

Mariners prospect dies from boat accident injuries

T.J. Ford sends heartfelt tweet about Rick Barnes

Bruins coach suits up as backup goalie

Tennessee fans show love for Bruce Pearl on campus rock

Louisville guard turned off phone after clutch NC State win

Steve Spurrier hung out with Kenny Chesney before concert

Winnipeg Jets prospect had a rough night on the ice

Did Dean Smith’s gifts to former players violate NCAA rules?

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

John Fox: Cutler will have to earn job

Texas eyeing Shaka Smart, Gregg Marshall?

WATCH: Brady jumps off cliff in Costa Rica

WATCH: 2 Chainz beats Nique in HORSE

Elite Eight preview and predictions: Notre Dame vs. Kentucky

Elite Eight preview and predictions: Arizona vs. Wisconsin

NFL owners chose cost over game integrity

Be careful how loudly you cheer on Mo'ne Davis' olive branch

James Harden and the collective consciousness

Hottest coaching seats in NBA

Under-the-radar NL MVP candidates

Notre Dame’s coach makes first Elite Eight

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.