Originally written on Oregon Sports News  |  Last updated 11/11/14
How Can My Game Get Better? Dad shows his player how to shoot the 3 ball over a tree branch on the sidewalk hoop. The same dad showed his son how to shoot at the State Fair one year and air-balled-ten-in-a-row. Mom posts up in the street-chalked paint. She stuns her player with the sort of pivot moves Dwight Howard needs. Together they grow basketball each year their kids start on a new team. From third grade to senior year they join friends old and new on the court. Youth sports enhance the joy of the game for kids. The outcome isn't important, but everyone still keeps score. After each game, one question stays the same. People ask it even when they feel they shouldn't: "Which team scored the most points?" Grandma asks. "Who won?" asks Aunt Audrey. If you find yourself in a conversation with a youth sports parent who insists winning and losing aren't important, be a good listener. If you add anything, make it about education and the real game for kids. One hard lesson for non-sport parents is that players learn more by winning than losing. After a loss a player's brother or sister, friend or family, adds their opinion. If the player has a small role on their team, an outsider might ask why they even bother to try. That comment isn't good for the players, the game, or any ambition in the future. It's an anti-competition statement in a competitive arena. Students on the move need to stay on the move, win or loss. Winning the right way keeps them in the game. Besides, a win is easier to work with. Coaching sinks in faster during practice after a win. If winning is more fun than losing, then ishoot360.com is more exciting than Damian Lillard over New Orleans. Located in a Beaverton business park off SW Arctic Drive, the front door is all you'll find in common with the other shops in the neighborhood. Compare Shoot 360 to a laboratory where scientists break problems down to their smallest elements, then analyze the relationships between them. Blood labs in hospitals use the results to improve health. Chemistry labs at universities use the results for educational research. The science in play at Shoot 360 is more physics than medical or chemistry. It's motion through space and time when a player shoots quickly, but it's still about relationships and analysis. What problems get broken down at Shoot 360? By the name Shoot 360, you'd guess The Shot and be right. But that's only the start. Basketball asks for more than The Shot. All sports ask for more than their name describes. Football needs more than a foot and a ball. The same for baseball. Before you get a chance to shoot, you need to get open. You need to find your spot, get to your spot, catch the ball, gather yourself, and shoot. The rec-league coach knows what it takes to get a decent shot. They may neglect defense, but they knows as much about shooting as Ray Allen. Except Ray gets a little help. The Noah Shot Tracking System tells Ray and others on the Miami Heat about their shot with each ball they put up. The same technology Ray uses to perfect his seemingly perfect shot hangs on the walls at Shoot 360. Noahbasketball.com also lists their Shot Tracking System at the University of Oregon. From pro, to college, to Beaverton, they're changing the game. Besides basketball shooting technology, Shoot 360 also employs 94fifty Ball Sensor Technology that logs ball handling and additional shooting details. It's the whole package. If the goal is finding the right shot, the question for parents and players is one of location. With 94fifty Ball Sensor sales territories listed from the east coast to the Midwest, including the south and southern California, as well as Europe and Israel, Shoot 360 looks better than ever. To borrow from another UO team, Duck football coach Chip Kelly runs his practices at game speeds so his hurry-up offense learns to plays faster without losing form and technique. That's what struck me after visiting Shoot 360, game speed and game form. It's one thing to walk up and shoot a free throw. It's another to hold the ball between sweaty hands, feel your pulse beat behind your eyes, and depend on feet grown numb from jumping to boost a shot up. Shoot 360 works to make it all feel normal and make the shot. Ball don't lie, and neither does Noah. The great sports writer Grantland Rice once said, "For when the One Great Scorer comes to write against your name, He marks not that you won or lost, but how you played the Game." Shoot 360 teaches the game in the same language kids find on their gaming systems. It's an easy transition for them to apply what they learn to their team. Do your athlete a favor and check out this world-class training facility in your backyard. Tour of the stations and see how technology partners with coaching to help an athlete believe in a bigger sports dream. If you're one of the ten-air-balls-in-a-row parents, sign up for a few sessions yourself and shock your kid in the next game of HORSE.

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