Found March 20, 2012 on 5TH QUARTER MAGAZINE:
PLAYERS: Jeremy Lin
TEAMS: New York Knicks
Even though the insanity of Linsanity has been simmered down. The affects of having Jeremy Lin in the spotlight has paid off for the New York Knicks point guard. Chinese-owned carmaker, Volvo, announced Monday that it had signed Lin to a two-year endorsement contract, with a focus on markets in the U.S. and Asia.
“Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him,” Freeman Shen, president of Volvo Cars China, said at a press conference in New York. Volvo’s U.S. CEO, John Maloney, added that Lin “embodies the best of the human spirit” and was “an excellent fit for Volvo.”
Lin told the press conference that the partnership with Volvo was “a great match for me.”
“Growing up, I never had the super luxurious cars or watches or whatever it may be,” he said. “And for me to be able to find a car company that has high quality but is also affordable and relatable was very important.”
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