Found April 02, 2013 on Awful Announcing:
AT&T's "It's Not Complicated" series of ads have been widely well received. Children are questioned about various topics and their responses are met with some dry humor from comedian Beck Bennett. They're different, they're a bit comical and they're way better than that horrible T-Mobile One, Two Kalamazoo ad.  Looking to freshen up their commercials for the NCAA tournament, AT&T turned to former NBA greats. Specifically, Kareem Abdul-Jabbar, Larry Bird, Magic Johnson and Bill Russell sat around a table usually reserved for children and agree that bigger is better. Bennett then goes around the table for some extremely high fives, practically having to jump just to make contact.  We love how genuinely happy Bill Russell looks to be getting in on the action at the end of the spot. Ed Note: This article appears via our sister site Awful Ads.  For more insights and laughs at the expense of the colliding worlds of sports and advertising, visit and follow @awful_ads on Twitter.

Magic, Bird, Kareem and Dr. J star in a second AT&T commercial: ‘It’s not a slow break’

Kareem Abdul-Jabbar, Magic Johnson and Dr. J tease Larry Bird in the second "It's not complicated" commercial featuring the NBA legends.

Magic Johnson, Kareem Abdul-Jabbar, Larry Bird & Bill Russell; It’s not complicated

AT&T’s ad campaign featuring Beck Bennett interviewing kids on the benefits of concepts like “more,” “speed” and “saving money” are my favorite right now. Just in time for March madness, AT&T has tweaked the concept and gathered Basketball Hall of Famers Magic Johnson, Kareem Abdul-Jabbar, Larry Bird and Bill Russell. In these spots, Bennett and the legends...

CC video of the day: Bird, Russell, Magic & Jabbar get together for new TV ad

It's not often you get four NBA legends in one room but that's exactly what the folks at AT&T did when they cast Larry Bird, Kareem Abdul-Jabbar, Magic Johnson and Bill Russell. The four legends of the hardwood starred in AT&T's "It's not complicated" ads where usually there are a bunch of children giving random answers to a specific question...

Video: Celtics, Lakers AT&T Commercial

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Video: Magic hurts Larry’s feelings in new ad

Larry Bird, Magic Johnson, Bill Russell, and Kareem Abdul-Jabbar all star in a new set of AT&T ads.  The first of them is alright, mostly because it makes fun of the tiny guy that’s spent the past few months making smug observations with 4th graders. But the second one actually involves a little witty dialogue, and Larry Bird delivering the money line: Magic with the set...

Magic Johnson, Kareem Abdul-Jabbar, Larry Bird & Bill Russell star in new AT&T commercial (VIDEO)

AT&T’s ad campaign featuring Beck Bennett interviewing kids on the benefits of concepts like “more,” “speed” and “saving money” are my favorite right now. Just in time for March madness, [...]

Larry Bird, Bill Russell, Magic Johnson and Kareem Star in new AT&T Commercial

Frequent listener and mailbag contributor, Mark Henry, sent me a link to the latest AT&T commercials. Mark is a die-hard Philadelphia 76ers fan so the site of seeing 4 people who have terrorized the 76ers for decades brings cold chills to Mark's heart. This is well worth the watch. Enjoy.  

It's Not Complicated - Celtics and Lakers Edition

We've all seen those cute "It's Not Complicated" commercials where the AT&T guy asks the kids questions like is it better to be faster or slower and which is better more or less.  That little girl demanding "we want more" does get a bit irritating after the umpteenth time, though.    Now there's an even more fun commercial for basketball fans...

Bird’s Rookie Year — Game 81 vs. the Cavaliers

Celtics (60-20) vs. Cleveland (36-44) March 28, 1980 Boston Garden The Celtics wrapped up a first round bye by clinching the Atlantic Division with a 130-122 victory over the Cleveland Cavaliers.  With the win, the Celtics reached their combined win total from the past two seasons (61) during the 1979-80 season.  Larry Bird scored 33 points for the Celtics. The Celtics registered...
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