Originally posted on The Sports Bank  |  Last updated 11/8/12
Time Warner Cable Deportes launched on October 1 as the first Spanish-language regional sports network in the country and the first ever, to broadcast the Los Angeles Lakers in Spanish.  This is also the first time in the history of the NBA that a team will be followed this closely by an American-based sports network that will speak to the Latino community. There has been some movement towards this in the league.  The Chicago Bulls recently extended their Univision radio agreement and the Orlando Magic will now be broadcasting their games in Spanish via their website. It will be the first time that a National Basketball Association (NBA) team will be covered exclusively with original content designed and produced for the Spanish-speaking community. “Our commitment to Southern California’s Spanish-speaking sports community is deeply important to us,” said Mark Shuken, Senior Vice President and General Manager, TWC Regional Sports Networks. “We will deliver an in-depth and engagin...
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