Originally posted on The Other Paper  |  Last updated 5/26/12
The catch phrase "Linsanity"— a word which captured the meteoric rise and city-wide euphoria of New York Knicks' sensation Jeremy Lin— has been awarded to the point guard by the U.S. Patent and Trademark Office. J-Lin captured New York's heart and playoff hopes with his Lin-credible rise from undrafted player to the face of a team and the NBA."It's not only Linsanity, but all Lin-related trademarks," said Pamela M. Deese, a partner in the law firm Arent LLP, who is working on the player's behalf.  "Having a clean plate with rights in place makes it a lot easier to negotiate licenses and endorsement deals." The player's filing (fi-Lin-g) on Feb. 13 came six days after a California man with no ties to the 23-year old Harvard grad became the first to apply for the Linsanity trademark.  A second filing filing was made on Feb. 9 and on Feb. 14.  Somebody better have an exp-Lin-ation how the NBA player got the trademark before anyone else. Lin, the first Chinese or Taiwanese-American ...
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