Originally written on The Other Paper  |  Last updated 11/16/14

Mark Cuban continues to spar his way through the Billionaires' Fight Club and —after mixing it up with Donald Trump for a few Twitter rounds — is now taking on the powers that be at Facebook. Last week the Dallas Mavericks owner said the social network had "blown up" and made it hard for businesses by limiting their access to users' news feeds.  Now Cuban has called Facebook a "time suck" and is for people too anxious to "talk to the person next to you." Cuban, who is urging marketers to take their business elsewhere after the social network started charging him to send messages to all the team's fans, took to his own personal blog, blog maverick, and wrote a roughly 1,700-word post arguing that Facebook is making it harder for marketers to reach their fans without paying for what they call "promoted posts." To reach all the fans who like the Mavericks, Cuban claims he has to pay $3,000 for every million reached. The tech billionaire criticized the social network as being a "time waster" and thus, should not bother filtering posts from from business owners like Cuban. "In the past we put FB first, Twitter second," Cuban wrote on his blog.  "FB has been moved to the bottom of a longer list." "FB doesn't seem to want to accept that its best purpose in life is a huge time suck platform that we use to keep up with friends, interests and stuff," he added.  "I think that they are over-thinking what their network is all about." At the center of Cuban's wrath is whether Facebook should filter each person's pages or show them every post from every person and every brand they have followed. Cuban's beef is with the fact that brands can pay for promoted posts to reach all their fans and said Facebook knows better than the users what they want to see. "Isn't that why they liked or subscribed to a page," wrote Cuban.  "Do you fan a page with the expectation you might miss the one thing that you wanted to see?" The Facebook news feed has been algorithmically favoring selected content since its launch in 2006 and — as any one of the billion people users knows — programmers are constantly tweaking the feed.  In September, Facebook began filtering pages more aggressively after there were complaints about spam. "Being a time suck that people enjoy is a good thing," said Cuban.  "[But] who really appreciates that some posts rise to the top of their newsfeed because some folks they used to work with and are still friends with shared a baby picture." Now if that baby picture was of Dirk Nowitzki.

MORE FROM YARDBARKER

Raiola fined for uneccesarily striking Pats' Zach Moore

Report: Michigan keeping Jim Hackett on as athletic director

LeBron James on Ferguson: 'Violence is not the answer'

Decision on Ray Rice's appeal could come Wednesday

Jaguars coach calls out Blake Bortles: ‘We expect more’

Report: Jets prevented Ryan from talking about dad's health

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Kobe Bryant on 3-11 Lakers: 'We're not a 3-11 team'

Matt Ryan defends beleaguered Falcons head coach Mike Smith

Bill Belichick on similarities between Brady, Rodgers: No. 12

Devon Still accused of not paying child support

Giants reportedly in talks with Max Scherzer, Chase Headley

Report: Robert Griffin III benched by Redskins for McCoy

Is it time for the Redskins to move on from Robert Griffin III?

Top 10 fantasy football turkeys for 2014

WATCH: Coyotes lose in ugly fashion, score own goal in OT

Golden State Warriors are having tons of fun on team plane

Jenn Sterger hints she'll be back in her FSU cowgirl gear for game

Game of the week: Kansas City Chiefs vs. Denver Broncos

Top storyline for each Week 13 NFL game

Floyd Mayweather throws shade at Manny Pacquiao on Instagram

10 greatest Thanksgiving Day games in NFL history

Derrick Rose leaves game with hamstring tightness

WATCH: Ty Lawson drops Kirk Hinrich to the floor

Alabama DL trolls Auburn with Instagram photo

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Should Washington move on from RG3?

Dominic Raiola fined for cheap shots

Game of the week: Kansas City Chiefs vs. Denver Broncos

Rose leaves with injury again

WATCH: Pierce signs for fan during game

Report: McCoy to start over RG3

Braxton Miller headed to Oregon?

10 most one-sided college football rivalries

Pierce: C's Big Three like 'Holy Trinity'

Maclin unhappy with Cooper comments

Post-Week 13 CFB Playoff projection

What has Masai Ujiri built in Toronto?

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.