Originally written on It's Always Sunny in Detroit  |  Last updated 11/18/14

Didn’t the NBA owners just lock out players because of a disagreement over money? Well, they want more. And Dallas Mavericks owner Mark Cuban is one of the bigger proponents of this concoction. It’ll be NASCAR meets the NHL boards meets the NBA. Pretty soon, we’ll have the Los Angeles Reese’s Pieces Lakers and the New York Disney Knicks.

When NBA owners meet for their annual board of governors meetings in April, it is widely speculated that they will push for advertising on NBA jerseys. And Cuban suspects that NBA commissioner David Stern will be all about the idea should the dollar figure be nice enough.

“If the amount’s enough, David will jump up and down,” Cuban told the Star-Telegram. “He’s not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it’s done. I’ve been trying to tell (the NBA). If someone wants to give us $10 million, I’ll make it happen.”

Of the 30 NBA teams, 22 claim to be operating at a loss. Is that shocking? If you aren’t the Heat, Lakers or Knicks (during Linsanity), nobody gives two darns about you. And even then, only a few people give two darns about you.

Try this study finding on for size: Horizon Media has estimated that putting corporate logos on NBA jerseys would generate more than $31 billion of exposure each year for the featured companies. BILLION. Excuse me while I blow chunks in my trash can.

And while this isn’t necessarily a done deal yet, it seems like it eventually might be. Not that anyone has noticed, but the WNBA currently has corporate logos on their jerseys and stables. The It’s Always Sunny in Detroit Detroit Pistons does have a nice ring to it. Too bad nobody would ever see it.


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