Originally posted on The Last Angry Fan  |  Last updated 6/20/13

In 2009 NBA legend Michael Jordan was inducted into the Basketball Hall of Fame, and there was much rejoicing. Among those feting His Airness was Sports Illustrated, who put out a commemorative issue celebrating Jordan’s induction into basketball immortality. Inside that issue was an ad by a large Chicago based grocery store chain by the name of Dominick’s, who did their own bit of congratulating, honoring Jordan with a full page ad that included his name, his iconic No.23, a and a very bad pun that segued seamlessly into a $2 off steak coupon. Classy This didn’t sit too well with MJ, who was alerted to the ad via his financial adviser, who happened across it while perusing the Sports Illustrated honoring his client. Jordan sued Dominick’s Finer Foods LLC and its corporate parent Safeway Inc. in 2010 for using his name without permission. His attorneys figured that fair-market value for Jordan’s name and/or image was $5 million, the majority of which would go to charity (after legal fees, of course). Here’s the ad that got Dominick’s into the legal mess (via Ball Don’t Lie)… U.S. District Judge Milton Shadur has already ruled against Dominick’s for their misuse of Jordan’s image, but wanted the Bobcats owner to appear in his court to discuss what reasonable damages would be, because Shadur, like the rest of us, thinks $5 million might be a bit outrageous. MJ’s lawyers had hoped to keep their high-profile client from having to appear in court, to which Shadur responded, from a May 22 transcript, “Are you allergic to the notion that he somehow ought to participate in a lawsuit that he brought?” He made it to Judge Shadur’s courtroom, but this being the one and only Michael Jordan, did it with more twists, turns, and secrecy than a John LeCarre novel. From the Chicago Tribune... Jordan was allowed to avoid attention Wednesday by entering the Dirksen U.S. Courthouse through its underground parking garage and then taking a private elevator to U.S. District Judge Milton Shadur’s 23rd-floor courtroom. Shadur, who has ruled that Dominick’s is liable for a 2009 magazine advertisement that used Jordan’s name without permission, wanted the owner of the Charlotte Bobcats to appear in person to hear the judge’s views on what reasonable damages would be, according to court transcripts. He rejected a demand from Jordan’s attorney that the president of the grocery chain also appear. “I think it would be a constructive use of time to see whether some element of sanity cannot be introduced into this matter,” Shadur was quoted as saying in a transcript of a May 22 hearing. “I thought the demand was greedy,” Shadur said of Jordan, who is seeking $5 million in damages for a one-page ad that ran in a Sports Illustrated commemorative issue celebrating Jordan’s induction into the Hall of Fame. The suit is ongoing, and probably won’t be resolved for a while, unless Jordan backs off on the exorbitant amount he’s suing for, which would be a wise decision benefiting everyone involved. Then again, this is the same Michael Jordan who took a chance on Kwame Brown twice, so maybe wise decisions aren’t MJ’s forte. The post Michael Jordan’s lawsuit against Chicago area grocery store chain deemed “greedy” by judge appeared first on Last Angry Fan.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Top eight takeaways from NFL Honors awards

Report: Austin Rivers out 4-6 weeks with broken hand

Brett Favre Hall of Fame discussion took less than 10 seconds

WATCH: Pop wishes Kobe well in heartfelt message

Eric Berry named NFL Comeback Player of the Year

Cam Newton to be named NFL MVP

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Ezekiel Elliott hung out with Jim Brown

Rickie Fowler taunted by fans over his ex-girlfriend

Roger Goodell speaks about future of Pro Bowl in annual address

Mike Krzyzewski provides an update on his health

Sacramento Kings seriously considering firing George Karl

Rick Pitino says school should be penalized, 'but not this team'

Winners and losers from 2016 Hall of Fame vote

Brett Favre, Tony Dungy headline Hall of Fame Class of 2016

Terrell Owens says he was not elected to Hall of Fame

Bruins prospect hit in throat with puck, taken to hospital

WATCH: Mavs rookie laughed at for trash talking Spurs bench

Norris Cole has No. 30 retired with LeBron James, New Orleans Pelicans in attendance

Three keys to victory for the Broncos in Super Bowl 50

Torrey Smith: ‘This is probably the best offense’ for Kaepernick

Byron Scott thought D’Angelo Russell would be further along

Under-the-radar Super Bowl 50 matchups

Is Tim Lincecum's run with the San Francisco Giants done?

$40,000 in Super Bowl tickets stolen from San Francisco hotel

Rams fan makes Super Bowl commercial ripping Stan Kroenke

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 14 biggest plays in Super Bowl history

Five outrageous predictions for Super Bowl 50

QUIZ: Name the winning starting quarterback from every Super Bowl

The top six matchups that could decide Super Bowl 50

Seven unheralded players set to make major impacts in SB 50

10 underrated performances in the NBA Slam Dunk Contest

X-factors in Super Bowl 50

NHL nightmare: No Canadian teams in playoff hunt

QUIZ: Name the Super Bowl halftime performers since 1991

Manziel's father fears for QB's life

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker