Originally written on The Last Angry Fan  |  Last updated 6/20/13

In 2009 NBA legend Michael Jordan was inducted into the Basketball Hall of Fame, and there was much rejoicing. Among those feting His Airness was Sports Illustrated, who put out a commemorative issue celebrating Jordan’s induction into basketball immortality. Inside that issue was an ad by a large Chicago based grocery store chain by the name of Dominick’s, who did their own bit of congratulating, honoring Jordan with a full page ad that included his name, his iconic No.23, a and a very bad pun that segued seamlessly into a $2 off steak coupon. Classy This didn’t sit too well with MJ, who was alerted to the ad via his financial adviser, who happened across it while perusing the Sports Illustrated honoring his client. Jordan sued Dominick’s Finer Foods LLC and its corporate parent Safeway Inc. in 2010 for using his name without permission. His attorneys figured that fair-market value for Jordan’s name and/or image was $5 million, the majority of which would go to charity (after legal fees, of course). Here’s the ad that got Dominick’s into the legal mess (via Ball Don’t Lie)… U.S. District Judge Milton Shadur has already ruled against Dominick’s for their misuse of Jordan’s image, but wanted the Bobcats owner to appear in his court to discuss what reasonable damages would be, because Shadur, like the rest of us, thinks $5 million might be a bit outrageous. MJ’s lawyers had hoped to keep their high-profile client from having to appear in court, to which Shadur responded, from a May 22 transcript, “Are you allergic to the notion that he somehow ought to participate in a lawsuit that he brought?” He made it to Judge Shadur’s courtroom, but this being the one and only Michael Jordan, did it with more twists, turns, and secrecy than a John LeCarre novel. From the Chicago Tribune... Jordan was allowed to avoid attention Wednesday by entering the Dirksen U.S. Courthouse through its underground parking garage and then taking a private elevator to U.S. District Judge Milton Shadur’s 23rd-floor courtroom. Shadur, who has ruled that Dominick’s is liable for a 2009 magazine advertisement that used Jordan’s name without permission, wanted the owner of the Charlotte Bobcats to appear in person to hear the judge’s views on what reasonable damages would be, according to court transcripts. He rejected a demand from Jordan’s attorney that the president of the grocery chain also appear. “I think it would be a constructive use of time to see whether some element of sanity cannot be introduced into this matter,” Shadur was quoted as saying in a transcript of a May 22 hearing. “I thought the demand was greedy,” Shadur said of Jordan, who is seeking $5 million in damages for a one-page ad that ran in a Sports Illustrated commemorative issue celebrating Jordan’s induction into the Hall of Fame. The suit is ongoing, and probably won’t be resolved for a while, unless Jordan backs off on the exorbitant amount he’s suing for, which would be a wise decision benefiting everyone involved. Then again, this is the same Michael Jordan who took a chance on Kwame Brown twice, so maybe wise decisions aren’t MJ’s forte. The post Michael Jordan’s lawsuit against Chicago area grocery store chain deemed “greedy” by judge appeared first on Last Angry Fan.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Brady issues statement on Facebook after having suspension lifted

Don Orsillo reportedly asked to lie about being fired by NESN

Matt Cassel believes Bills will keep three quarterbacks

St. Louis police seize scalpers' World Series tickets to give to friends

Eli Manning happy Tom Brady will play NFL season opener

Phil Kessel has shed 13 pounds this summer

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Cam Newton addresses ‘gang’ photo on Instagram

Steelers defense is younger and faster but not better

Duke basketball to visit White House next Tuesday

Report: Cowboys have interest in Broncos RB Montee Ball

NFL owners to discuss changing Goodell's disciplinary role

Report: Eagles trade Matt Barkley to Arizona Cardinals

WATCH: Ben Revere gifted Matt Wieters a home run

Judge Sarah Thomas as an NFL official, not a female NFL official

Redskins skip Robert Griffin III in jersey countdown

Wisconsin vs Alabama preview

Simona Halep popular with fans who want to kiss her

Patriots planned on raising a "Brady banner on opening night

Braves and Phillies sucking at the same time is rare

Montana St. linebacker delivers bone crushing hit in opener

Despite loss, all eyes still on Jim Harbaugh, Wolverines

Kirk Cousins discusses what it’s like to be called ‘Kurt’

Playoffs or not, Bryce Harper is the NL MVP

Donald Sterling’s wife Shelly seeking alimony

Chicago Bears and Jay Cutler: A love/hate relationship

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Wisconsin vs Alabama preview

Tom Brady issues statement on Facebook

Robert Griffin III and a dream deferred

Best, worst surprises of NFL preseason

The Gospel Of Harbaugh prepares for its ultimate test of faith

Meet the Utah Utes, the pluckiest program in college football

Iman Shumpert will name daughter Iman Shumpert Jr.

Dallas company celebrates Romo with DirecTV 'crownies'

Top 10 storylines for Week 4 of the NFL preseason

Matt Williams is still hopelessly married to the idea of the closer’s role

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker