Originally written on The Last Angry Fan  |  Last updated 6/20/13

In 2009 NBA legend Michael Jordan was inducted into the Basketball Hall of Fame, and there was much rejoicing. Among those feting His Airness was Sports Illustrated, who put out a commemorative issue celebrating Jordan’s induction into basketball immortality. Inside that issue was an ad by a large Chicago based grocery store chain by the name of Dominick’s, who did their own bit of congratulating, honoring Jordan with a full page ad that included his name, his iconic No.23, a and a very bad pun that segued seamlessly into a $2 off steak coupon. Classy This didn’t sit too well with MJ, who was alerted to the ad via his financial adviser, who happened across it while perusing the Sports Illustrated honoring his client. Jordan sued Dominick’s Finer Foods LLC and its corporate parent Safeway Inc. in 2010 for using his name without permission. His attorneys figured that fair-market value for Jordan’s name and/or image was $5 million, the majority of which would go to charity (after legal fees, of course). Here’s the ad that got Dominick’s into the legal mess (via Ball Don’t Lie)… U.S. District Judge Milton Shadur has already ruled against Dominick’s for their misuse of Jordan’s image, but wanted the Bobcats owner to appear in his court to discuss what reasonable damages would be, because Shadur, like the rest of us, thinks $5 million might be a bit outrageous. MJ’s lawyers had hoped to keep their high-profile client from having to appear in court, to which Shadur responded, from a May 22 transcript, “Are you allergic to the notion that he somehow ought to participate in a lawsuit that he brought?” He made it to Judge Shadur’s courtroom, but this being the one and only Michael Jordan, did it with more twists, turns, and secrecy than a John LeCarre novel. From the Chicago Tribune... Jordan was allowed to avoid attention Wednesday by entering the Dirksen U.S. Courthouse through its underground parking garage and then taking a private elevator to U.S. District Judge Milton Shadur’s 23rd-floor courtroom. Shadur, who has ruled that Dominick’s is liable for a 2009 magazine advertisement that used Jordan’s name without permission, wanted the owner of the Charlotte Bobcats to appear in person to hear the judge’s views on what reasonable damages would be, according to court transcripts. He rejected a demand from Jordan’s attorney that the president of the grocery chain also appear. “I think it would be a constructive use of time to see whether some element of sanity cannot be introduced into this matter,” Shadur was quoted as saying in a transcript of a May 22 hearing. “I thought the demand was greedy,” Shadur said of Jordan, who is seeking $5 million in damages for a one-page ad that ran in a Sports Illustrated commemorative issue celebrating Jordan’s induction into the Hall of Fame. The suit is ongoing, and probably won’t be resolved for a while, unless Jordan backs off on the exorbitant amount he’s suing for, which would be a wise decision benefiting everyone involved. Then again, this is the same Michael Jordan who took a chance on Kwame Brown twice, so maybe wise decisions aren’t MJ’s forte. The post Michael Jordan’s lawsuit against Chicago area grocery store chain deemed “greedy” by judge appeared first on Last Angry Fan.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Fred Jackson released by Bills after eight seasons with team

RGIII won't be starting Week 1, but he's on the ticket

Appellate Court sides with MLB in minimum wage lawsuit

Giants owner at Brady hearing, reportedly at judge's request

Indians owner attempting to sell minority stakes to raise cash

Kirk Cousins reportedly named Week 1 starter by Redskins

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Raiders lose starting lineman to ruptured Achilles tendon

NFL should keep its hands off wide receivers’ gloves

Report: Redskins owner not blocking RG3 trade

10 takeaways from Week 3 of the NFL preseason

Cubs ace Jake Arrieta no-hits the Dodgers

Chicago Bears release two-time Pro Bowl CB Tim Jennings

Bryce Petty laughs off scolding Jets fans over taste in pizza

Courtroom artist has been practicing drawing Tom Brady

John Kruk: Take Curt Schilling with 'a grain of salt'

Will Smith's "Concussion" trailer must be terrifying for the NFL

Aikman: Redskins are more dysfunctional than Kardashians

Luck for Luck? QBs who won Super Bowl in fourth season

Harmon treats media to beers, whiskey after two holes-in-one

Five big storylines for the 2015-16 NBA season

Most crucial player for each remaining playoff contender

Five NFL teams that should trade for Robert Griffin III

U.S. Open women's preview: Can anyone stop Serena?

Buffalo Bills need to start Tyrod Taylor at quarterback

WATCH: Broncos defender drops Reggie Bush, skirmish ensues

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Five NFL teams that should trade for Robert Griffin III

10 takeaways from Week 3 of the NFL preseason

Cubs' Jake Arrieta no-hits the Dodgers

Chicago Bears release Tim Jennings

U.S. Open men's preview

U.S. Open women's preview

D'Angelo Russell zings Lakers fans

Every NBA division's most interesting rookie for 2015-16

Fantasy football round-by-round draft strategy

Ronda Rousey's Carl’s Jr. ad

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker