Originally written on The Last Angry Fan  |  Last updated 6/20/13

In 2009 NBA legend Michael Jordan was inducted into the Basketball Hall of Fame, and there was much rejoicing. Among those feting His Airness was Sports Illustrated, who put out a commemorative issue celebrating Jordan’s induction into basketball immortality. Inside that issue was an ad by a large Chicago based grocery store chain by the name of Dominick’s, who did their own bit of congratulating, honoring Jordan with a full page ad that included his name, his iconic No.23, a and a very bad pun that segued seamlessly into a $2 off steak coupon. Classy This didn’t sit too well with MJ, who was alerted to the ad via his financial adviser, who happened across it while perusing the Sports Illustrated honoring his client. Jordan sued Dominick’s Finer Foods LLC and its corporate parent Safeway Inc. in 2010 for using his name without permission. His attorneys figured that fair-market value for Jordan’s name and/or image was $5 million, the majority of which would go to charity (after legal fees, of course). Here’s the ad that got Dominick’s into the legal mess (via Ball Don’t Lie)… U.S. District Judge Milton Shadur has already ruled against Dominick’s for their misuse of Jordan’s image, but wanted the Bobcats owner to appear in his court to discuss what reasonable damages would be, because Shadur, like the rest of us, thinks $5 million might be a bit outrageous. MJ’s lawyers had hoped to keep their high-profile client from having to appear in court, to which Shadur responded, from a May 22 transcript, “Are you allergic to the notion that he somehow ought to participate in a lawsuit that he brought?” He made it to Judge Shadur’s courtroom, but this being the one and only Michael Jordan, did it with more twists, turns, and secrecy than a John LeCarre novel. From the Chicago Tribune... Jordan was allowed to avoid attention Wednesday by entering the Dirksen U.S. Courthouse through its underground parking garage and then taking a private elevator to U.S. District Judge Milton Shadur’s 23rd-floor courtroom. Shadur, who has ruled that Dominick’s is liable for a 2009 magazine advertisement that used Jordan’s name without permission, wanted the owner of the Charlotte Bobcats to appear in person to hear the judge’s views on what reasonable damages would be, according to court transcripts. He rejected a demand from Jordan’s attorney that the president of the grocery chain also appear. “I think it would be a constructive use of time to see whether some element of sanity cannot be introduced into this matter,” Shadur was quoted as saying in a transcript of a May 22 hearing. “I thought the demand was greedy,” Shadur said of Jordan, who is seeking $5 million in damages for a one-page ad that ran in a Sports Illustrated commemorative issue celebrating Jordan’s induction into the Hall of Fame. The suit is ongoing, and probably won’t be resolved for a while, unless Jordan backs off on the exorbitant amount he’s suing for, which would be a wise decision benefiting everyone involved. Then again, this is the same Michael Jordan who took a chance on Kwame Brown twice, so maybe wise decisions aren’t MJ’s forte. The post Michael Jordan’s lawsuit against Chicago area grocery store chain deemed “greedy” by judge appeared first on Last Angry Fan.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Ronda Rousey knocks out Bethe Correia in 34 seconds

Ian Kennedy watches birth of daughter on FaceTime before start

Matt Williams wants Bryce Harper to stop getting ejected

Five most underrated players in the NFL

Larry Lucchino stepping down as Red Sox CEO

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Las Vegas Mob Museum to open FIFA corruption exhibit

Does NFL have a motive to settle with Tom Brady?

Big Ten coaches opposed to 9-game conference schedule

Winners and losers of the 2015 MLB trade deadline

Hill arrested for reckless driving, clocked going 107 mph

Diamondbacks GM: Padres wanted Goldschmidt for Kimbrel

Bobby Wagner, Seahawks agree to contract extension

Blount won't talk about reported failed conditioning test

Greg Hardy helps pay Cowboys fans to fly anti-Eagles banner

Report: 7-foot Aussie center to join Kentucky's 2015 class

Eagles trade CB Brandon Boykin to Steelers

Jack Del Rio: Crabtree ‘stood out’ at first Raiders camp practice

Browns owner: ‘We haven’t given up on Johnny Manziel’

Junior Seau’s daughter will speak at Hall of Fame induction

Golden State Warriors: the rich get richer

NFL, Brady could settle to avoid appeal documents going public

Miguel Herrera apologizes for costly Philly airport fight

Russell Wilson contract $60 million guaranteed? Not so fast

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Five most underrated players in the NFL

Five potential NFL salary cap casualties this preseason

Winners and losers of the 2015 MLB trade deadline

Pirates do Pirates at deadline: Neat little moves

Mets acquire Cespedes from Tigers

Ranking the NFL’s 32 head coaches

Five worst baseball trades since 2000

Examining the state of the NFL

Puig: Broke out of slump by playing baseball video games

Braves dump risk, exchange it for risk

David Price traded to Blue Jays

The indefensible Hulk Hogan

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker