Originally posted on The Last Angry Fan  |  Last updated 6/20/13

In 2009 NBA legend Michael Jordan was inducted into the Basketball Hall of Fame, and there was much rejoicing. Among those feting His Airness was Sports Illustrated, who put out a commemorative issue celebrating Jordan’s induction into basketball immortality. Inside that issue was an ad by a large Chicago based grocery store chain by the name of Dominick’s, who did their own bit of congratulating, honoring Jordan with a full page ad that included his name, his iconic No.23, a and a very bad pun that segued seamlessly into a $2 off steak coupon. Classy This didn’t sit too well with MJ, who was alerted to the ad via his financial adviser, who happened across it while perusing the Sports Illustrated honoring his client. Jordan sued Dominick’s Finer Foods LLC and its corporate parent Safeway Inc. in 2010 for using his name without permission. His attorneys figured that fair-market value for Jordan’s name and/or image was $5 million, the majority of which would go to charity (after legal fees, of course). Here’s the ad that got Dominick’s into the legal mess (via Ball Don’t Lie)… U.S. District Judge Milton Shadur has already ruled against Dominick’s for their misuse of Jordan’s image, but wanted the Bobcats owner to appear in his court to discuss what reasonable damages would be, because Shadur, like the rest of us, thinks $5 million might be a bit outrageous. MJ’s lawyers had hoped to keep their high-profile client from having to appear in court, to which Shadur responded, from a May 22 transcript, “Are you allergic to the notion that he somehow ought to participate in a lawsuit that he brought?” He made it to Judge Shadur’s courtroom, but this being the one and only Michael Jordan, did it with more twists, turns, and secrecy than a John LeCarre novel. From the Chicago Tribune... Jordan was allowed to avoid attention Wednesday by entering the Dirksen U.S. Courthouse through its underground parking garage and then taking a private elevator to U.S. District Judge Milton Shadur’s 23rd-floor courtroom. Shadur, who has ruled that Dominick’s is liable for a 2009 magazine advertisement that used Jordan’s name without permission, wanted the owner of the Charlotte Bobcats to appear in person to hear the judge’s views on what reasonable damages would be, according to court transcripts. He rejected a demand from Jordan’s attorney that the president of the grocery chain also appear. “I think it would be a constructive use of time to see whether some element of sanity cannot be introduced into this matter,” Shadur was quoted as saying in a transcript of a May 22 hearing. “I thought the demand was greedy,” Shadur said of Jordan, who is seeking $5 million in damages for a one-page ad that ran in a Sports Illustrated commemorative issue celebrating Jordan’s induction into the Hall of Fame. The suit is ongoing, and probably won’t be resolved for a while, unless Jordan backs off on the exorbitant amount he’s suing for, which would be a wise decision benefiting everyone involved. Then again, this is the same Michael Jordan who took a chance on Kwame Brown twice, so maybe wise decisions aren’t MJ’s forte. The post Michael Jordan’s lawsuit against Chicago area grocery store chain deemed “greedy” by judge appeared first on Last Angry Fan.

MORE FROM YARDBARKER

Each MLB team’s most important free agent

LaVar Ball refuses to thank Donald Trump in CNN interview

DeMarcus Cousins elbows Russell Westbrook in head, gets ejected

WATCH: Hornets' Cody Zeller hilariously rejected by the rim

JR Smith shovels no look-dime to Dwayne Wade for bucket

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

WATCH: Mohamed Sanu hauls in tough one-handed TD

Rams lose Robert Woods for a couple weeks to shoulder injury

Bears TE Zach Miller finally at home three weeks after traumatic leg injury

Jerry Jones reportedly wants secret ballot in Goodell's contract talks

Baker Mayfield stripped of captaincy, won't start vs. WVU

Lawyer representing Uber driver insists Jameis Winston was only one in car

The 'Wheelin' and Thielen in Minnesota' quiz

What each NFL team should be grateful for this Thanksgiving

Sports & Politics Intersect: Is Jerry out of his league?

Winners and losers from NBA's first month

MLS conference finals predictions: Who will advance to play for Cup trophy?

Should the Broncos make Tyrod Taylor their next quarterback?

15 mid-majors you need to know before you hear about them in March

Follow Ben Simmons as he leads us to the NBA's unknown future

The Saints flipped the script to revive their season

The 15 best and 15 worst MLB signings of the last decade

14 things we hated about 2017 college football season

Vikings' unnecessary quarterback conundrum is Mike Zimmer's doing

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

The 'Wheelin' and Thielen in Minnesota' quiz

What each NFL team should be grateful for this Thanksgiving

NFL Week 11 injury report

Sports & Politics Intersect: Is Jerry out of his league?

15 mid-majors you need to know before you hear about them in March

The 'An I, Tonya for an eye (or knee)' quiz

Should the Broncos make Tyrod Taylor their next quarterback?

The 15 best and 15 worst MLB signings of the last decade

The 'It's a major award!' quiz

Follow Ben Simmons as he leads us to the NBA's unknown future

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker