Originally posted on Bloguin Best  |  Last updated 11/11/11

Last week Nike unveiled its newest creation, a 2,600 square foot retail brand experience in Portland, Oregon. The state of the art, three story, LEED certified concept store features the latest Nike footwear and sportswear collections, while always focusing on top innovation, performance, training, running and basketball categories. Replacing the faced out Niketown which opened in 1990, the new Nike Portland features everything from Nike Sportswear designs to customized Nike I.D stations, and "The Bowerman Wall" named after Nike's Co-Founder Bill Bowerman. This huge attention grabbing interactive touch screen display highlights the storied company's history as the world's greatest sporting brand through product videos, innovation and various Nike athlete photos.

Of course Basketball is a key core Nike business, but even with the current NBA lockout, Nike's optimism appears as strong as ever. While Nike did not have the luxury of allowing TNT to display their latest lines of signature basketball shoes on the feet of stars like LeBron James or Kobe Bryant during games last week before a national NBA opening week audience, buzz over Nike Basketball remains high. Instead of Charles Barkley, Kenny Smith, and now Shaq breaking down game footage of the NBA’s prime time star studded match-ups, Nike's top stars continue to be featured in their latest footwear and fashions despite the NBA lockout and TNT airing re-runs of Law & Order and CSI.

But while NBA business is currently locked in a four month plus staring contest over BRI percentages and System Deal points, Nike’s Basketball business isn't. In order to continue to move forward Nike is constantly searching for non-conventional new ways to present their signatures and assortment of basketball products. All summer long we watched as Kevin Durant, LeBron James and the rest of the Nike Basketball Family demonstrated that "Basketball Never Stops" based around a creative marketing campaign where top Nike endorsers wore t-shirts branding the new slogan.

Whether it was on Nike China barnstorming tours or at Pro-Am's and Pickup Games across the country, the branding strategy has worked. Now that those Drew and Goodman League games have died down and a new CBA agreement could be nearing, it appears Nike was looking for other ways to capture the consumer's attention and maintain sales. One of which is by opening state of the art concept stores idolized by many NBA fans and basketball enthusiasts who are interested in the Brand Jordan, LeBron James and Kobe Bryant displays that now look more like art exhibits fully featured in the new Nike Portland.

After the ribbon cutting ceremony attended by various Nike Executives, staff and Portland Mayor Sam Adams, Nike took various media and Sports PR Agency Sports Media World on a tour helping us capture the grand opening festivities. When the doors finally opened an hour later for business on Day 1, the scene looked something like this as customers poured in by the hundreds:

Read more...

MORE FROM YARDBARKER:
Kevin Durant has...RUSSELL MANIA!
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Lochte to be summoned to appear in Rio, charged with making false report

Carlos Ruiz traded to Dodgers

Ezekiel Elliott reportedly arrived at training camp overweight

Olympian auctions off medal to help young cancer patient

Report: Dodgers have turned down lowball offers for Puig

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Jason Pierre-Paul’s lawsuit against Adam Schefter, ESPN will proceed

The Rock, Vin Diesel to settle 'rivalry' at WrestleMania 33?

Report: Browns trade former No. 6 overall pick Mingo to Pats

Harden organizing players-only minicamp with Rockets

Raiders file trademark applications for ‘Las Vegas Raiders’

U.S. Soccer hands Solo six month suspension for Olympic comments

One Gotta Go: NFL legends bring the hate for fast food

What you need to know about the Champions League draw

Can the San Francisco Giants bust their teamwide slump?

A look at 2016 college football conference changes

The 20 best boxing movies ever

Will Perriman help Ravens find elusive WR success?

Jay Bouwmeester’s selection to Team Canada’s World Cup roster is a head-scratcher

Five MLB players with a lot to lose down the stretch

One Gotta Go: NFL legends bring the hate for our favorite football movies

Bruce Arians on sideline video use: 'It helps bad coaches'

Hard not to be cynical about LeBron's 'Cleveland Hustles'

Familiar faces that won't be seen in the NFL this year

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 20 best boxing movies of all time

One Gotta Go: NFL legends bring the hate for fast food

What you need to know about the Champions League draw

Can the San Francisco Giants bust their teamwide slump?

A look at 2016 college football conference changes

Can Perriman's return help Ravens find oft-elusive WR success?

One Gotta Go: NFL legends bring the hate for our favorite football movies

Hard not to be cynical about LeBron James' 'Cleveland Hustles'

Ranking the uniforms of the NFL from worst to best

Familiar faces that won't be seen in the NFL this year

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker