Originally posted on SLAM Online  |  Last updated 12/20/11
Today, the NBA announced a multiyear partnership with Mission—creators of products like Court Grip—as the “Official Athletecare” of the League. Court Grip and Power Grip, developed with input from NBAers like Dwyane Wade and Carmelo Anthony, will be used by players beginning with Christmas Day’s tip-off games. Mission Athletecare is the first and only line of Athlete-Engineered products. More details from the NBA and Mission: Developed in conjunction with Miami Heat All-Star Dwyane Wade, Court Grip features a patent-pending technology that helps combat court slippage and was tested extensively by Wade as well as the NBA Trainers Association (NBATA) where it was unanimously approved. “My game is all about change of direction, speed and quickness and I am constantly looking for ways to get added traction,” said Wade. “I wanted to develop a product that truly helps players at all levels improve their performance. Court Grip helps me focus on my game and make my moves confidently witho...
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