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Nets Make Stars Of Opponents

Found August 13, 2009 on Sports Biz with Darren Rovell:
Posted By:Darren RovellMarketing opposing players has long been a practice in the NBA, at least for the last 20 years when Michael Jordan started filling up arenas across the country. But never has a team sold an opponent more than the New Jersey Nets will this upcoming season.    Read More Topics:Consumers | Marketing | Advertising | SportsMEDIA:PHOTO Permalink
Original Story: http://www.cnbc.com/id/32402209?__sou...
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