Originally posted on Sportress of Blogitude  |  Last updated 3/19/13

#Nets now 32-0 when outscoring opponent this season — Nets PR Dept. (@Nets_PR) February 20, 2013 Sad news struck the Internet and anyone who actually enjoys witty, unique and amusing repartee on Twitter on Wednesday when it was reported that the Brooklyn Nets have silenced easily the best Twitter account representing a public relations department for an NBA team. Need proof? Name one other Twitter account representing a public relations department for an NBA team that anyone has ever paid attention to in the history of Twitter. The brilliance behind @Nets_PR burst onto the social media scene back in February and quickly became a bona fide hit when the above tweet alternatively confused and delighted the blogosphere. But according to The Brooklyn Game, the sort of shenanigans contained in this tweet has been manifesting itself via the Twitter account for some time now. The Brooklyn Game also broke the news that the account was being deep-sixed, at least in its current format and subsequently explained the ridiculous reasons why. That’s because the Nets organization has decided to go in a different direction with how they use their PR account — specifically, changing the voice that represents the team’s public relations. The Nets want a unified voice from their public accounts, a voice that the PR account’s nature didn’t align with. This change was announced at the Sloan Sports Media Conference by Jayne Bussman-Wise, Digital Director of the Brooklyn Nets & Barclays Center, in a panel called “Staying Relevant: Social Media Analytics.” They are now in the process of figuring out how they want to utilize the account, if at all. The Nets declined to comment on the change. Lame. But good news, true believers: The man behind the brilliance of the Nets PR Twitter account, Calder Hynes, is still tweeting away and making his keen and amusing Nets-related observations, albeit via his personal Twitter account, such as this one: If the #Nets and Pistons meet in the playoffs, Brooklyn will have home court (3-0 this season) — Calder Hynes (@calder_h) March 19, 2013 As far as @Nets_PR is concerned, it has been quiet since Feb. 28. But we can nevertheless celebrate what it was when it was at its best, like when these two mind-blowing observations tweeted in the days after New Year’s Day: The Nets are undefeated this year — Nets PR Dept. (@Nets_PR) January 3, 2013   The #Nets remain undefeated this year — Nets PR Dept. (@Nets_PR) January 5, 2013 Fantastic. Farewell, @Nets_PR: You will be missed. [H/T With Leather] TweetThe post No! Brooklyn Nets put the kibosh on hilarious, irreverent PR Twitter account appeared first on Sportress of Blogitude.

Ios_download En_app_rgb_wo_45

WATCH: Adrien Broner uses Bruce Jenner zinger after win

ESPN explains reason for Dabo Swinney interview error

Brian Kelly: Kizer made right call on 2-point play

Jim Mora calls UCLA's upcoming schedule 'a complete injustice'

Tommy Tuberville returned to Auburn, lined up at Tiger Walk

WATCH: Arizona State pushes pile 20 yards on TD run


Jim McElwain still won't name Will Grier Florida's starter

Steve Smith has microfractures in back, out for Week 5

Cowboys want Brandon Weeden to attempt longer passes

Nebraska captain tells crowd 'I'm sorry we suck'

Report: Dolphins could fire some coaches if team loses to Jets

Georgia fans get #FireRicht trending on Twitter

Cormier tops Gustafsson at UFC 192

Robert Smith wants Braxton Miller back at QB

WATCH: Clemson, Swinney have locker room dance party

10 takeaways from Week 5 of the college football season

WATCH: Dabo Swinney interview awkwardly cut off

Ohio St. LB Darron Lee has message for fans after close win

WATCH: Swedish league player unties opponent's skates

Max Scherzer throws second no-hitter of the season

Ezekiel Elliott jokes he owes his OL a steak dinner

Mike Riley explains questionable pass play on third down

Torey Lovullo would be 'honored' by managerial offers

WATCH: Ohio State stops Indiana on 4th down to win game

McIlroy: Spieth, Day have made me hungry again

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

10 takeaways from Week 5 of the college football season

Rick Pitino and the shadows that never leave

Chad Johnson ... Steelers kicker?

Flacco deserves more from the Ravens

Time for Neymar's Barcelona

Seth Rollins, WWE depth, Divas and winning

Madison Keys and the future of women’s tennis

Most underrated games in NFL Week 4

What to watch in CFB Week 5

Starter strategies for final, tie-breaker and wild card games

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker