Wordplay can be serious business. Just ask famed NBA coach and now Miami Heat president Pat Riley.
Fresh off the Heat's second straight NBA championship, the legendary story of Riley having been savvy enough 25 years ago to trademark the term "three-peat" is being resurrected once again - and Riley is not the only one who stands to benefit financially.
After all, Riley works to raise money through a variety of charitable efforts. Among those is The Miami Heat Family Outreach which, according to the Miami Heat website, he and his wife founded in 1997 and has raised more than $15 million for the South Florida community. Primary beneficiaries include a center for seriously ill children, a domestic violence shelter for women and their children and the Miami Coalition for a Safe and Drug-free Community. Riley is also involved in the Pediatric AIDS Foundation's Kids for Kids organization which they started in 1992 in New York. He's been involved in other charity efforts as well.