Originally written on The Other Paper  |  Last updated 11/19/14

Who's the first person you think of when you feel like reaching for that old genie-in-a-bottle to make life all better again — why Shaquille O'Neal of course. The "Kazaam" star is launching his own line of vodka — strangely called "Luv Shaq" and the only thing odder than the name is the fact that the B-52s didn't think of it before. Shaq joins a long list of celebrities who have found gold in the form of hot-tub booze attached to their names.- The former NBA star and current TNT analyst plans to launch the brand early next year and, for all those health nuts out there — and we mean you — you'll be happy to know that it is sugar and gluten-free. The New York Post reports that Luv Shaq comes in coconut flavor, and the bottle features an image of O'Neal with giant wings.  If you look closely, you might be able to spot Kobe Bryant glaring over the feathers. Drew Adelman, founder of Devotion Vodka, which is producing Shaq's elixir, told the Post that it will directly compete with Sean "Diddy" Combs Ciroc, but at a "more competitive price." These shots will probably be a lot better than the ones Shaq used to take at the foul line.

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1 Comment:
  • What a joke. You won't find this vodka in a year after its release and neither will you find or want to find Comb's vodka in a year. Waste of time and more so a poor product marketed to people who think it's cool to buy a label with some celebrity on it. As a restaurant owner, I've had the displeasure of tasting Comb's vodka( would not offer it to my customers) and I'm sure this one is equally bad or worse. Dumb investment for the backers of any of these celebrity products.
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