Originally written on The Other Paper  |  Last updated 10/23/14

Via The Other Paper:

Who's the first person you think of when you feel like reaching for that old genie-in-a-bottle to make life all better again? Why, Shaquille O'Neal of course.

The "Kazaam" star is launching his own line of vodka — strangely called "Luv Shaq" -- and the only thing odder than the name is the fact that the B-52s didn't think of it before.

Shaq joins a long list of celebrities who have found gold in the form of hot-tub booze attached to their names.

The former NBA star and current TNT analyst plans to launch the brand early next year and, for all those health nuts out there — and we mean you — you'll be happy to know that it is sugar and gluten-free.

The New York Post reports that Luv Shaq comes in coconut flavor, and the bottle features an image of O'Neal with giant wings.  If you look closely, you might be able to spot Kobe Bryant glaring over the feathers.

Drew Adelman, founder of Devotion Vodka, which is producing Shaq's elixir, told the Post that it will directly compete with Sean "Diddy" Combs Ciroc, but at a "more competitive price."

Hopefully these shots will go down a lot smoother than the ones Shaq used to tank at the foul line.

1 Comment:
  • What a joke. You won't find this vodka in a year after its release and neither will you find or want to find Comb's vodka in a year. Waste of time and more so a poor product marketed to people who think it's cool to buy a label with some celebrity on it. As a restaurant owner, I've had the displeasure of tasting Comb's vodka( would not offer it to my customers) and I'm sure this one is equally bad or worse. Dumb investment for the backers of any of these celebrity products.
MORE FROM YARDBARKER

Memorabilia dealer at center of Todd Gurley scandal fired

Colt McCoy on learning he was starting ‘it’s about f—ing time’

Four Questions for Game 3 of the World Series

Percy Harvin not planning on changing

Ricky Williams: People are let down when I turn down weed

Joe Maddon opts out of contract with Rays

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Randall Cobb: Contract situation played role in slow start

Notre Dame WR faces discipline if he hooked up with porn star?

PGA president calls Ian Poulter ‘lil girl’ for Nick Faldo comments

Belichick declines to address Revis' reported tardiness

Texas mayor delays Halloween for Friday night football game

C-USA hired PR firm to help Marshall’s playoff chances

WATCH: Tony Parker draws foul by simply yelling 'hey'

Video: Tom Izzo takes the stage with KISS on Midnight Madness

Eight NFL records that won’t be broken for a long time

Big trouble for Bruins: Chara out 4-6 weeks, possibly more

Blazers, Seahawks owner Paul Allen gives $100M to fight ebola

'FIFA 15' glitch turns goalie into headless giant with no arms

WATCH: HBO releases trailer of 'The Offseason: Kevin Durant'

Broncos corner snags INT, then takes pregnant wife to hospital

Gurley dressed up as a pirate for Halloween, yelled, 'Free me'

What the return of Luis Suarez means for Barcelona

Nick Saban pens touching letter after high school coach dies

NBA Replay Center readies for its debut on Opening Night

Lakers News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Trouble for Bruins: Chara out 4-6 weeks

Joe Maddon opts out of contract with Rays

NBA Replay Center debuts next week

World Series win = Giants dynasty?

Reliving the worst college football game of the last 10 years

NFL teams facing must-win scenarios in Week 8

What the return of Luis Suarez means for Barcelona

Programs with a lot on the line this week

Wilson denies rumored Harvin rift

Lakers: Steve Nash out for season

Is Mack Brown SMU's best option?

Are sports leagues finally getting serious about domestic violence?

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.