Originally written on Project Spurs  |  Last updated 11/2/14
Many people enjoy watching the San Antonio Spurs -- their convoluted motion-based system is capable of producing points in a hurry -- but there is still a sizable subsection of America that cannot stand the Spurs and their "boring" brand of basketball. (Ignoring the fact, of course, that they have finished among the top seven in offensive efficiency in three consecutive seasons.)   Without the allure of either Kevin Durant's Oklahoma City Thunder, Chris Paul's Los Angeles Clippers and Kobe Bryant's Los Angeles Lakers -- each were prohibitive favorites in the Western Conference prior to the regular season -- ABC TV ratings dropped significantly last week according to Sports Media Watch.    Sunday's Game 4 tilt between the Spurs and Golden State Warriors registered a 3.4 rating (5.3 million viewers). Those numbers represent a 29 percent decrease in viewers from last year's Heat-Pacers series and 36 percent from the Lakers-Mavericks series in 2011 via Awful Announcing. Knicks-Pacers drew identical ratings on Saturday, too. The Players Championship on NBC, by comparison, received 7.6 million viewers.   These have been consistent trends, dating back to the Spurs' second NBA Finals appearance in 2003 against the New Jersey Nets, which only drew a 6.5 rating, the second-lowest figure since ABC began airing the NBA Finals. ABC's lowest rated series occurred four years later when, surprise, the Spurs battled the Cleveland Cavaliers in a low-scoring four-game sweep.    Last year's Western Conference Finals was the anomaly. Durant, Russell Westbrook and James Harden can drive ratings by themselves and TNT benefited to the tune of 7.8 million viewers.   Memphis' stifling defense also doesn't entice the casual fan. Marc Gasol, Mike Conley and Zach Randolph are excellent players, and coach Lionel Hollins is emerging as a star, but they don't quite generate the same national buzz. San Antonio rather hide away in concealed obscurity, than dare be interesting to the average basketball fan.   That works for them, but the league and it's partners can't be excited for the recent ratings nosedive. 
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Brock Lesnar attends UFC 184, keeps MMA rumors alive

Ronda Rousey beats Cat Zingano in 14 seconds

Dick Vitale will not call Duke-UNC rematch either

PHOTO: Auburn coaches, players wear ribbons for Mason

Dustin Penner apologizes after sending rape joke on Twitter

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Cowboys to use franchise tag on Dez Bryant

Report: Panthers officially parting ways with Greg Hardy

Could the Eagles release LeSean McCoy?

AEG: Inglewood stadium would be a terrorism target

Former Knick Anthony Mason dies at age 48

Report: Blackhawks, Caps discussed Patrick Sharp trade

WATCH: NIU C brings down basket on dunk

McCown plans to embrace mentoring role with Manziel

Chris Sale out three weeks with foot injury

NHL analyst calls out media over Blackhawks report

Alabama recruits aim to bring the dynasty back

WATCH: Jon Jones, Rumble Johnson prank Dana White

Anthony Mason: The most 'New York' of the 90's Knicks

Ray Rice addresses domestic violence case, his future & more

Kentucky raffling off Wildcats-themed motorcycle

WATCH: Montrezl Harrell throws down monster alley-oop

WATCH: Tyler Hansbrough, Festus Ezeli ejected for fight

WATCH: Russell Westbrook literally gets dent in his face

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Brock Lesnar attends UFC 184

Rousey beats Zingano in 14 seconds

Anthony Mason: The most 'New York' of the 90's Knicks

Could Eagles release LeSean McCoy?

AEG plays dirty with Inglewood stadium

Anthony Mason dies at age 48

Westbrook got dent in his cheek

Earl Lloyd and basketball’s cruel February

WATCH: Barkley rips analytics again

A-Rod: A con man returns to baseball

Bostick death threats show why some fans take sports too seriously

Russell Westbrook is surging into the MVP conversation

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.