NBA Commissioner David Stern says Jeremy Lin has created more interest in a shorter period of time than any athlete he can remember.
Lin, an undrafted guard from Harvard, has become the NBA's biggest story since coming off the Knicks' bench earlier this month to lead them to nine wins in 11 games heading into their matchup with Miami on Thursday night.
With Lin's popularity in Asia as the league's first American-born player of Chinese or Taiwanese descent, and with the religious community because of his strong Christian faith, Stern says he's ''never quite seen anything like'' the attention on Lin.
''It's fascinating,'' Stern said after the All-Star Jam Session opening ceremonies.
Lin was a late addition to Friday's Rising Stars Challenge between first and second-year players.