Originally written on Larry Brown Sports  |  Last updated 2/19/12
Picimg_nba_mar_10_715f

What’s more surprising than Steve Novak scoring 14 points on 4-5 shooting from three-point range is that “Discount Double Check” has become the way people refer to a title belt celebration. That is some impressive branding work by the folks over at State Farm.

Wondering why Novak, who went to Marquette, did the belt celebration during the Knicks-Mavs game Sunday?

“Showing a little Wisconsion love,” he said after the game, in reference to Aaron Rodgers, who has helped popularize the move.

Many people were stunned by Novak’s performance, but they should realize he has always been a strong three-point shooter. Novak is nearly a 42% three-point shooter for his career. He even went 26-46 (57%) last season for the Spurs.

Thanks to Mock Session for the GIF

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2 Comments:
  • It wasnt a a discount double, why on earth would he do that.? Whyd he stretch a belt? It was an invisible holster!!!! He just doesnt want to do a gilbert bang bang arenas! Instead if the ball goes in = guns go back!
  • See the second motion on the hands pushing guns in. Aint it?
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