Found September 30, 2013 on Jocks and Stiletto Jill:
photo via @Champagnepapi NBA players love Drake, that was apparent when Drake dropped his latest album last week, “Nothing Was The Same.” Now an NBA franchise plans to take advantage of that love and insight to fuel their rebranding efforts. The Toronto Raptors are teaming with the rapper who will act as host, consultant and business partner with the franchise. The nuptials will start Monday with an announcement that Drake is partnering with the Raptors as they accept the 2016 NBA All-Star Game. He’ll be drafted in as a non-official host of festivities. An actual MC, as well as a figurative one. The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014/15 season. According to sources at MLSE, everything about the team is on the table . . . aside from the name. Drake was featured on a slate of ESP...

It's Official. Toronto, Drake and the Raptors land the 2016 All-Star Weekend

It's official. Toronto has themselves Canada's first NBA All-Star weekend.  NBA's deputy commissioner Adam Silver made the official announcement on Monday.Via the Raptors official press release:“We are thrilled that Toronto is hosting our first NBA All-Star Game outside the United States,” said Silver. “As the site of the first game ever in the NBA, Toronto is...

Drake, Raptors forming partnership to help re-brand the team

According to a story via Cathal Kelly of the Toronto Star, popular rapper Drake, and the not so popular Toronto Raptors, are set to former a partnership similar to the one Jay-Z had with the Brooklyn Nets, in an effort to reinvent the franchise. In what will start out looking like a publicity stunt and may end up changing the face of a franchise, the Toronto Raptorsare about to...

The Toronto Raptors Welcome Drake To The Front Office And Whatever Else They Feel Like

In a recent development, musician Drake has signed on to be a “global ambassador” for the Toronto Raptors, which means he’ll be an executive for the team.  But it feels like it’ll be more than that.  Given Aubrey Drake Graham’s stature, he’ll be more of a figurehead, and most likely someone to lure in star players. The move should solid for the Raptors, who are in desperate...

2013-14 Toronto Raptors Media Day coverage (VIDEO)

A 'Talk is cheap' or 'Don't tell me, Show me' attitude seems to be the re-occuring theme among Toronto Raptors coaching staff, executives, and players when it comes to answering media questions regarding predictions about making the playoffs for this upcoming NBA season. The Raptors finished the 2012-13 NBA season with a 34-48 record, 4 games out of the 8th...

Raptors' Big V hopes to factor in large

Jonas Valanciunas had himself a pretty good summer. There was a dominant MVP-winning NBA Summer League performance for the Raptors in Las Vegas. Some solid warmup games for Lithuania where he flexed his offensive muscles along with a far more chiseled frame compared to his rookie NBA season and finally he helped Lithuania win a silver medal at the prestigious FIBA EuroBasket tournament...

Drake Is The New Global Ambassador For The Toronto Raptors

When the Toronto Raptors officially announce they have been chosen for the 2016 NBA All-Star game Monday, they will also announce they’re new partnership with rapper, Drake, that will make him the team’s “global ambassador.” The details on his exact role with the organization will be revealed during the press conference. In what will start out looking like a publicity stunt...

Raptors To Redesign Brand, Color While Keeping Name

The Toronto Raptors will have a brand and color redesign, but the franchise name will remain the same. There had been some speculation that the Raptors would be renamed.

Drake announced as Toronto Raptors new ‘Global Ambassador’

The Toronto Raptors are looking for some swagger by bringing Drake aboard as a “Global Ambassador” on Monday.

Toronto Raptors hire rapper Drake to help with marketing and branding

In a report by the Toronto Star, the NBA’s Toronto Raptors have hired a rapper to help them out with the whole marketing and branding side of things.  That rapper? [...]

Toronto To Host 2016 NBA All Star Game

20 years to the day the Toronto Raptors became the first NBA franchise outside of the U.S, Raptors brass and newly appointed team global ambassador, rap artist Drake, announced that the 2016 NBA All Star Game will be played in the city of Toronto. The event promises to be one of the most electric All ...The post Toronto To Host 2016 NBA All Star Game appeared first on The League News.

Tanking? Not in the Raptors' lexicon

From the players' perspective the first practice of training camp was a good one, and the team's focus and objective is to WIN. Point blank. According to NBATV Canada's Akil Augustine, there was a team meeting last night, and expectations were laid out by Coach Casey. Realistically it was just reinforcing the team objectives and continuing to galvanize the team. ...

Rapper to Raptor: Drake's new role

From rapper to Raptor, Drake already has one sweet perk with his new job. Go ahead, security. Just try and turn him away now from an NBA locker room. Drake no longer has to crash the party. Instead, he's bringing the party with him to Toronto. And maybe he'll help take the Raptors to the top of the charts. The Raptors are ready to rock, and they turned Monday to Drake...

Toronto Raptors Trying to Take a Page Out of the Brooklyn Nets Playbook

The last time the Toronto Raptors made it to the post season was in 2007-08. The last time they won a post season series was the 2000-01 season which is also the only post season series the Raptors have ever won. Needless to say there are some changes that need to be made. While the team hopes that it can do so on the court this season that isn't the only place the team needs...
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