Give a kid a chance, a nudge in the right direction, and astounding things can happen. That’s the premise of “Give Me the Ball,” a new basketball campaign driven by Nike Greater China.
“Give Me the Ball” motivates players to dream big, speak up, take charge and make their own mark with just a basketball in their hands.
Iconic global players Kobe Bryant, Kevin Durant and Yi Jianlian appear in the “Wish List” - the new film in the Give Me the Ball campaign - along with Chinese icons, actor Chen Jianzhou and renowned basketball commentator Zhang Weiping. The film also celebrates aspiring basketballers hungry for a break.
“Playing basketball was my dream and passion as a kid. The ball symbolized an opportunity, a chance to work hard and see what was possible,” Bryant said. “Every aspiring player should feel that possibility when the ball is in their hands.”
Kevin Durant had the same dream: “When I was a kid, basketball was my life. In some ways, it’s such a simple game