Found September 28, 2012 on
All Sports Everything:
Photo via adidas
Not too long ago, if the face of a brand succumbed to a devastating injury, said face would be eliminated from said brands marketing plans. However, transparency is the new name of the game and the relationship between adidas and Derrick Rose is a prime example of that.
Although D. Rose’s ACL injury will keep him sidelined until at least December, adidas isn’t letting that prevent them from making a return on its multi- million dollar marketing investment in the 2011 MVP. Of late, they’ve gone hard showcasing and promoting D. Rose’s road to recovery. Their latest effort is a newly released :60 spot called “Wake Up”.
The spot takes us back to that fateful day Chicago Bulls’ fans watched their championship hopes slip away in an instant. The second D. Rose went down, clutching his knee, the Windy City became paralyzed from disbelief and devastation. No more hopping bar scene. No more bustling traffic. No more streetball. The entire city completely shut down.
Then suddenly, normalcy and hope were slowly restored when D. Rose began hitting the gym and putting in work. The optimistic ending shows D. Rose walking through the tunnel to the roars of the crowd.
It’s a dope spot. Check it.
“Wake Up” is slated to air on TV starting Oct 4.
via Dime Mag
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Basketball uber God, Michael Jordan was spotted with his former Bulls wingman, Scottie Pippen at Sunda for Pip’s 47th birthday shindig on Monday. Planned by Scottie’s wife Larsa, guest included; Bulls team president Michael Reinsdorf, Jordan’s fiancee, Yvette, former NBA player Antoine Walker, new Bulls player Nazr Mohammed, “World Wide Wes” and Ahmad Rashad to [...]
This past Monday night a grand affair took place at Sunda, a Chicago area restaurant, as Scottie Pippen’s wife Larsa threw her husband a 47th birthday party. Many celbrities and atheletes were in attendance, includign former NBAer Antoine Walker (who was probably bussing tables), golfer Ben Crenshaw, Bulls center Nazr Mohammed, Ahmad Rashad, and team president Michael Reinsdorf...
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