MINNEAPOLIS (AP) The Minnesota Timberwolves have been saying all season the playoffs are the goal this year. Now they're banking on it.
The Wolves are promising anyone who renews their season ticket or purchases a new one for next season a 10 percent discount if the team does not make the playoffs this year. The Wolves are currently in ninth place in the Western Conference, one spot out of the playoff field.
"It's sort of a part pledge, part challenge," Timberwolves chief marketing officer Ted Johnson said.
It's also the latest in a series of aggressive marketing tactics aimed at getting fans to consider the Timberwolves again after years of struggling and getting them on the bandwagon as the team has started to show signs of promise. They started a sometimes painfully honest advertising campaign four years ago, telling fans they were beginning a "re-re-re-rebuilding" plan, alluding to the difficulty they had re-inventing themselves after trading ...