Originally written on Sports Business Digest  |  Last updated 3/4/13
The 49ers are moving to Santa Clara. Tight End Vernon Davis is making sure that Jamba Juice will be making the move right along with the rest of the team. Davis has signed a store development agreement with the Jamba Juice Company that looks to enhance the brand's presence in the Santa Clara marketplace. The multi-year deal will see Davis opening two new Jamba Juice stores in Santa Clara in the next two years, with an option to open additional locations in the subsequent two years. Under the deal, Davis has also purchased one of the existing Jamba Juice stores in the Santa Clara area. Both parties are looking to provide Jamba's food and beverage products -- including fruit smoothies, juices and salads -- to the Santa Clara area, to promote wellness and healthy living. "Playing football in California, I have become a huge fan of Jamba Juice products and the Company’s mission to help inspire and simplify healthy living," said Vernon Davis, athlete and entrepreneur. "I am very proud to be associated with a brand that is so committed to helping consumers keep fit and eat healthy. Jamba offers a great line-up of good-tasting, better-for-you products and they have a long history of supporting the community, and especially in addressing the health and wellness needs of children, which is very important to me." "Vernon is an outstanding athlete and role model, one who serves as an inspiration for those seeking to achieve high levels of success in their personal or professional lives. He is committed to enabling people to lead healthier, more active lifestyles and to supporting the community," stated James D. White, chairman, president and CEO, Jamba Juice. "Vernon has brought the same level of commitment to this business partnership that he brings to his game, and we are excited to have him join Jamba in making healthier, better-for-you products available to everyone." The health and well-being angle promoted by Jamba Juice seems to make them a popular franchise purchase among athletes, as it provides an additional revenue stream, and seemingly does nothing more but strengthen the brand of the active, natural lifestyle, of the healthy athlete. We recently saw Venus Williams sign a similar multi-year partnership with Jamba last July. (via Press Release)    
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