Jordan Brand, a division of NIKE Inc. (NYSE: NKE), and Chris Paul are announcing the nationwide launch of his second signature shoe, the Jordan CP3.II, with a series of events in in New Orleans. CP3.II events will begin today with Paul treating fans to the ultimate retail experience at Foot Locker on 801 Canal St. From 6:00-6:45pm consumers will have the opportunity to meet their favorite point guard and experience Jordan Brand firsthand. Paul will be joined by Jordan Brand Senior Footwear Designer Jason Mayden to provide an in-depth look at the Jordan CP3.II, as well as sign autographs for fans in attendance. The following evening, Jordan Brand Night takes place at the New Orleans Arena as the Hornets take on the Dallas Mavericks. Fans will be given the opportunity to see Paul on his “Home Court” and learn more about the CP3.II shoe through various marketing elements designed by Jordan Bran...
Found March 04, 2009 on
The Biz of Basketball:
PLAYERS:
Chris Paul,
Tyson Chandler,
David West,
Morris Peterson,
Peja Stojakovic,
James Posey,
Carmelo Anthony,
Julian Wright,
Michael Jordan,
Derek Jeter,
Tiger Woods,
Maury Brown
TEAMS: Dallas Mavericks, New Orleans Hornets
TEAMS: Dallas Mavericks, New Orleans Hornets
Original Story:
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