Originally written on MyTeamRivals.com  |  Last updated 12/2/12

BALTIMORE - NOVEMBER 11: Place kicker Shayne Graham #17 of the Cincinnati Bengals kicks a field goal from the hold of Kyle Larson #19 against the Baltimore Ravens at M&T Bank Staduim on November 11, 2007 in Baltimore, Maryland. Cincinnati defeated Baltimore 21-7. Graham was a perfect 7 for 7 in field goal attempts on the day. (Photo by Doug Pensinger/Getty Images)
> Earlier this month (November 4th)) Kyle Larson, a driver for Rev Racing, won the 2012 NASCAR K&N Pro Series East Championship. At face value one wouldn’t know the significance of that accomplishment. However, the implications are deep. Kyle Larson, a Japanese American driver, is a graduate of NASCAR’s Drive for Diversity Program (D4D), and Rev Racing, the team for which Larson drives, is owned by Max Siegel, a brilliant sports mind who leads and manages D4D and who happens to be African-American. BSO interviewed Siegel to learn about his background, D4D, and Rev Racing. Who is Max Siegel?I have been a sports and entertainment executive for the last 23 years. I started off as a sports lawyer, working for a firm which represented the Seattle Mariners, national governing bodies for Olympic sports, and broadcast companies. I developed a law practice that represented the late Reggie White, Tony Gwynn and Terry Cummings. I was also a record executive with Tommy Boy records and a ...
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