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Ben Leber Understands The Power Of “We”

Found June 17, 2009 on Pro Football Talk:
Minnesota_vikings_v_de40
The most significant aspect of Brett Favre’s appearance on Joe Buck Artie Lange Live, in our view, was the use of the term “we” on a couple of occasions by the “retired” quarterback. Unless he has sprouted a second head, “we” connotes a mental and emotional connection to the football team with which he has yet [...]
Original Story: http://www.profootballtalk.com/2009/0...
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