File photo by The Republican / Illustration by MassLive.com
I hate the Patriots. I don’t hate Tom Brady. I think I hate UGGs. I do know one thing. Great PR can be brilliantly simple.
As a diehard Jets fan and a communications person by trade, I couldn’t help but stop and smile at the recent tweets indicating Brady had gifted all his teammates pairs of UGG boots prior to their trip to Indianapolis for the Super Bowl. Personally, I wouldn’t be caught dead in UGGs as they’re suuuuch a chick brand (which is the same thing I said about Seven jeans before going around and wearing them).
Who knows? Maybe UGG will become a brand that is equally popular with the fellas as it is with the ladies. That’s the point of hiring a manly, yet fashionable spokesperson like Tom Brady. Right?
Regardless, what a great, little PR ploy by the brand, no?
“Hey, Tom…you mind if we give you 50 or so pairs of UGGs to give to your teammates? Just do us a favor, give it t...
Original Story:
