Broncos, players fully embracing social media

The Denver Broncos were the first team to announce the firing of a head coach (Josh McDaniels, 2010) in NFL history and have fully embraced the social media movement over the past two seasons. The Broncos have been tweeting since 2007, but their social media movement was spearheaded by John Elway in early 2011, shortly after Elway returned to the team as a football operations executive.  Since joining Twitter, Elway has announced trades, signings and cuts over the social media platform — keeping fans in the loop with instantly updated timelines. As of July 30, there are 42 players representing the Broncos on Twitter.  Fans get a unique look into the life of NFL players on Twitter, and hear about everything from where the players eat, players losing track of what day of the week it is during camp and their workout routines.  In recent days, several players have taken to the social networking site to thank fans for all of the support during training camp. We really appreciate all t...