Cam Newton lands Gatorade deal

INDIANAPOLIS Panthers quarterback Cam Newton, who draped a Gatorade towel over his head on the sideline throughout his rookie season, has landed a multi-year marketing deal with the sports-drink giant, Gatorade officials announced Wednesday. Terms of the deal were not disclosed. Newton, who also has sponsorship deals with Under Armour and GMC, said partnering with Gatorade fulfills a “childhood dream.” “I have used Gatorade since I started playing football and Gatorade products have been an important part of my training and competition regimen for as long as I can remember,” Newton said in a release. “As I look to improve my game, what I put in my body is extremely important.” Gatorade has been an official partner of the NFL since 1983 and has an exclusive deal to be on the sidelines of every game through 2022. Peyton Manning and Eli Manning are among Gatorade's other endorsers. --Joseph Person