CEO Jed York looks to lead 49ers back to greatness

Associated Press  |  Last updated January 31, 2013

SAN FRANCISCO - 2009: Jed York of the San Francisco 49ers poses for his 2009 NFL headshot at photo day in San Francisco, California. (Photo by NFL Photos)
A casually dressed Jed York hardly looked the part of an NFL executive and owner, wearing slightly baggy jeans, a polo shirt and sneakers for Super Bowl week. The shoes were designer, but still. In a matter of months, the 49ers CEO has become a first-time father, watched a new billion-dollar stadium take shape outside his office at team headquarters in Silicon Valley and seen his San Francisco franchise return to the Super Bowl - 18 years after the last championship. Not bad for 31. After much change from top to bottom, York takes pride in the progress but won't be happy until his Niners are Super Bowl regulars again. Next up: bringing home another Lombardi Trophy. San Francisco is 5-0 in Super Bowls heading into Sunday's NFL championship game against Baltimore.
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