Originally posted on Sports Business Digest  |  Last updated 9/26/12

Colts running back Donald Brown has a new endorsement deal. Brown signed an endorsement deal with KOAR Performance, a performance apparel company earlier this week.
"Donald is a very talented player who has emerged as a leader on one of the NFL's storied franchises," said Kevin McCarthy, President of KOAR. "We believe that Donald is a great representative for our brand given his passion to push the limits on every play. Donald has evolved into a game changing athlete on football's biggest stage," said McCarthy. "We're inspired by athletes like Donald who are dedicated to becoming game-changers as that is what KOAR's mission is in the apparel world – to be game-changing."
Brown joins a growing number of athletes and celebrities that have endorsed or have been spotted in KOAR gear, including actors Ryan Gosling and Jeremy Piven.
"I'm excited to join an innovative brand that brings new technologies and a fresh look to my game and workouts," said Brown. "KOAR is a great fit because they are passionate about helping athletes perform at their best on the field and in training."
Brown will be featured in KOAR's marketing initiatives this year and beyond, and will also participate on the company's website, providing various training tips and stories. Browns deal was negotiated by Athletes First, LLC, out of Irvine, CA.
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