It's not a new thing; Fake an injury and get a free timeout. Teams have done probably since before there were cameras all over the field. The problem is, the Pittsburgh Steelers' Emmanuel Sanders faked his injury in front of the Sunday Night Football cameras of NBC. And the league caught it. For his troubles, Sanders was fined $15,000 by the NFL.
According to Alan Robinson of the Pittsburgh Tribune-Review, the NFL fined not just Sanders but the Steelers as well. The team was fined $35,000. Robinson says the league holds teams responsible for the actions of their players so the Steelers were hit hard. Last year, the league issued a memo to all teams warning them against faking injuries.
Sanders was huddled around with the rest of the team after a play in which quarterback Ben Rothlisberger was sacked. Suddenly he grabbed his hamstring and fell to the ground. He had been walking just fine before the play, and moments later on punt return coverage, he was running fine. It was an obvious fake injury, one he and Steelers should have known would draw consequences.
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