From a PR perspective, Vick got it right on '60 minutes'

Kevin Sullivan is the founder of Kevin Sullivan Communications, LLC. He was White House communications director under President George W. Bush, and before that was a communications executive with NBC Universal, NBC Sports and the Dallas Mavericks.I am not sure how many people -- especially animal lovers -- Michael Vick won over with his news conference Friday in Philadelphia and his "60 Minutes" interview Sunday night. But he got me.Sure, I reserve the requisite amount of skepticism for all athlete comebacks these days, but I believe that Vick is sorry for his crimes and understands that only his actions will convince people he has changed.There were four moments in Sunday night's exclusive "60 Minutes" interview that convinced me: • When James Brown confronted Vick with a graphic recitation of the acts associated with the Bad Newz Kennels dogfighting operation, then asked him, "For those who may say it showed a lack of moral character because you d...