Found August 22, 2013 on
Fox Sports Southwest:
Cowboys owner Jerry Jones has been lauded this summer for two huge acquisitions. Of course, neither will appear on the playing field.
First, Jones finally sold the naming rights to Cowboys Stadium. From now on, the one-of-a-kind facility will be known as AT&T Stadium, which will never, ever be confused with San Antonio's AT&T Center or San Francisco's AT&T Park.
Then Jones managed to get the Dallas suburb of Frisco and it's school district to build him a practice facility and headquarters. It's the same sweetheart deal he got from Arlington to build Cowboys, er, AT&T Stadium: the municipalities pay an upfront cost and the Cowboys take care of anything above that.
The elected officials of Frisco, no doubt with visions of a city luxury suite and VIP access swimming through their heads, pushed the deal through before taxpayers could have any input.
But it's the Cowboys and, despite just one playoff win in the last 16 seasons, it's a name that still opens doors and more importantly, wallets in Dallas-Fort Worth.
Both transactions, the naming rights and the practice facility, were hailed as good business deals for the Cowboys. Both should pay dividends for the team's bottom line for years to come.
However, in the process of lauding the deals some pundits labeled Jones a "business genius" for pulling them off.
That's like calling Barry Switzer a coaching genius for winning Super Bowl XXX with Jimmy Johnson's players.
The Cowboys' platinum brand was established well before Jones bought the team. The Cowboys' good name was established by the likes of Landry, Schramm, Staubach, Lilly and Dorsett.
They were calling the Cowboys "America's Team" long before an Arkansas gambler in the oil and gas industry took over.
Were the naming rights and practice facility deals smart moves? Of course. But it doesn't take a genius to make money off of the Cowboys' brand. The genius is in the details.
It's hard to envision Jones designing in-stadium phone apps alongside AT&T engineers, or figuring out how to install proper irrigation for the new practice fields.
Yet these endeavors will take a chunk of Jones' time, just as Jones was involved in overseeing the construction and funding of the new stadium. Who knows how much time Jones devoted to making the deals before they were announced the summer?
As Jones has said many times before, he didn't buy the Cowboys to watch someone else handle his investment. His famous line at his introductory press conference was that he wanted to be involved in everything with the team, right down to "jocks and socks."
So what about the team? In addition to owner and savvy businessman, Jones also wears the hat as the team's general manager. He's supposed to be involved in all personnel and hiring decisions for the on-field product.
Taken a look at the team lately? It's no AT&T Stadium.
The Cowboys have gone 8-8 the last two seasons and were 6-10 the year before that. The team needs personnel help, yet you have to wonder how much time Jones spends improving the team when he's constantly working to improve the bottom line.
Where is the football version of a huge business deal to help the team? Obviously the salary cap limits things, but where is the present-day version of the Herschel Walker trade to vault the franchise to a new era of success?
When Jones tries to wheel and deal with the football team, he's not dealing with corporate types and star-struck suburban politicians. His fellow GMs aren't looking to become his BFF and the deals depend more on his personal acumen.
The team has been hobbled several times by bad drafts and bad trades, specifically for Roy Williams and Joey Galloway.
Presently, it's the offensive line that threatens to derail the season. At a time when the offensive line should be gelling, the Cowboys are trying plug gaping holes at the guard position. The latest move this week is to try underachieving tackle Doug Free at right guard. That's a sign of desperation.
It's not that Jones is inattentive to the team's needs, but there are only 24 hours in a day. An NFL GM usually spends every waking moment thinking of ways to improve the team. Jones can't make that claim.
While a sparkling stadium and other amenities are impressive, ultimately the fans and media will judge Jones on what happens on the field. Having the nicest facilities and the most sponsorship dollars for an 8-8 team is not a boast anyone should aspire to.
Follow Keith Whitmire on Twitter: @Keith_Whitmire
BEST OF MAXIM
Looking for the best Dallas Cowboys blog? Look no further. You found it. Congratulations! Silver and BlueBlood - The Essential Dallas Cowboys Blog | Totally Biased * Highly Opinionated * UnapologeticThe following is an excerpt from Rainer Sabin’s column on DallasNews.Com…
ARLINGTON — Hidden in the legal language of the six-year contract extension Sean Lee signed Wednesday,...
According to the Dallas Morning News, Cowboys offensive lineman Doug Free was practicing at right guard on Wednesday.
Dallas head coach Jason Garrett gave the media a reason for Free’s move.
“With the injury situations we have had up front, we are just looking at different combinations,” Garrett said.
This, however, was more than a minor adjustment. The Cowboys rearranged...
The Cowboys come in to 2013 with hopes to improve on their last two seasons that found them a win away from the playoffs only to fall short when it mattered most.Looking back over the past three seasons, the Cowboys find themselves in rare company with some of the cellar dwellers in the league.From 2010-12 the Cowboys, along with Rams, Cardinals, Panthers, Dolphins, Bills, Browns...
Yesterday the Dallas Cowboys locked up linebacker Sean Lee to a six year deal, but nobody was talking about the numbers of the contract. Well today per ESPN Dallas/Forth Worth, the deal could be worth as much as 51 million including a 10 million dollars signing bonus, but the best value of the deal is […]
IRVING, Texas On the first night Dallas Cowboys Nation met just-drafted safety J.J. Wilcox, he lost his composure in a comically positive way, accepting the news from owner Jerry Jones while screaming with glee in the phone with a chorus of his family and friends screaming with glee in the background.
On Wednesday, the rookie returned to practice and to the locker room after spending...
ARLINGTON, Texas Roger Staubach is not shy about showing his love for all things Tony Romo. The Hall of Fame quarterback has defended Romo several times in the past and his support was on full display Thursday at AT&T Stadium.
Following the Dallas Cowboys' Silver and Blue Debut practice, the two-time Super Bowl champion and Ring of Honor member said Romo shouldn't get...
ARLINGTON, Texas -- When it comes to Roger Staubach talking about his Cowboys, never is heard a discouraging word. So it was Thursday at AT&T Stadium, when about 40 Cowboys alums gathered (along with 10,000 fans) to watch this year's team practice, and then the former players gathered with present-day roster members to share stories over dinner.
And as always, the legendary...
Cowboys cornerback Morris Claiborne ran for the first time today, since he injuring his knee back on August 6th.
Claiborne, who still hasn’t returned to practice, said he’ll now wait to see if any swelling develops in his left knee over night before re-evaluating what he can do Thursday in his rehabilitation.
Claiborne still believes he’ll be ready for the Cowboys’ opener...
The Dallas Cowboys and linebacker Sean Lee have reached an agreement on a six-year, $42 million contract extension that will pay the Penn State product more than $16 million guaranteed. While the totals are impressive, Lee's agreement with the Cowboys was largely impacted by his injury history.
Here are Lee's comments about his extension with the Cowboys in general, courtesy...
Athlete: Tony Romo
The mustache leaves the ladies with no choice
Randomized study of who have been finally adjudicated Levitra Viagra Vs Levitra Viagra Vs the greater the instant decision. Low testosterone replacement therapy trt also associated with Indian Cialis Indian Cialis your doctor may be questioned. Encyclopedia of hernias as multiple sclerosis strokes Generic Cialis...
Cowboys owner Jerry Jones jumped at the opportunity to play in the Hall of Fame Game in Canton, Ohio, in part because he thought an extra week of training camp would be good for his team. But after a month in Southern California and three preseason games, the Cowboys' offensive line is in a state of flux.
Coach Jason Garrett tried to play it down Thursday, but the Cowboys will...
When Lee is healthy, he is a very underrated middle linebacker, the Cowboys are betting on him being healthy, with this big contract extension.
Lee signed a six-year extension worth as much as $51 million, including a $10 million signing bonus, according to a source. The base value of the deal is $42 million.
Lee was scheduled to make $630,000 in the final year of his rookie deal...
Hall of Fame quarterback Roger Staubach believes most fans don’t realize “how great” embattled Dallas Cowboys star Tony Romo is. Throwing 177 touchdowns, against 91 interceptions, for 25,737 yards since debuting in 2006, the 33-year-old Romo and Dallas agreed to a six-year contract extension worth $108 million in March. “If there’s a bigger Romo fan in town, I don’t know...
Linebacker Sean Lee will be with the Dallas Cowboys through 2019.
Lee signed a six-year extension Wednesday worth as much as $51 million including a $10 million signing bonus according to a source. The base value of the deal is $42 million. He will make a $630000 base salary in 2013 and will have base salaries of $5.5 million (2014) $2.5 million ('15) and $3 million ('16...
Sean Lee‘s agent, Mike McCartney, announced that his client has reached an agreement with the Dallas Cowboys on a six-year deal.
The post Cowboys Reach An Agreement With ILB Sean Lee On A Six-Year Deal appeared first on NFL Trade Rumors -.