Cowboys owner Jerry Jones has been lauded this summer for two huge acquisitions. Of course, neither will appear on the playing field.
First, Jones finally sold the naming rights to Cowboys Stadium. From now on, the one-of-a-kind facility will be known as AT&T Stadium, which will never, ever be confused with San Antonio's AT&T Center or San Francisco's AT&T Park.
Then Jones managed to get the Dallas suburb of Frisco and it's school district to build him a practice facility and headquarters. It's the same sweetheart deal he got from Arlington to build Cowboys, er, AT&T Stadium: the municipalities pay an upfront cost and the Cowboys take care of anything above that.
The elected officials of Frisco, no doubt with visions of a city luxury suite and VIP access swimming through their heads, pushed the deal through before taxpayers could have any input.
But it's the Cowboys and, despite just one playoff win in the last 16 seasons, it's a name that still opens doors and ...