Found August 05, 2009 on SBS - The Business of the NFL:
Arizona_cardinals_v_e0f6
Earlier today I wrote a blog post regarding "Matt Leinart's tweet" where he supposedly wrote that Arizona Cardinals Quarterback Kurt Warner was "kinda old". The tweet was written on February 1st during the time of the Super Bowl where the Cards took on the Steelers in Tampa. Obviously a story like this has some legs, so it carries. But now the claim in some quarters is the Twitter account is fake. The specific contact represents Arizona Cardinals Media Relations, which is an outrage. That the Cardinals knew this account existed and allowed it to remain active is terrible and a massive blunder. In a new media environment "media relations" does not stop at contacting the press, it also encompasses online content. For the Arizona Cardinals to not understand this is not good for its players or its organization. Shifting the blame toward me will not remove them of their responsibility. And not that I don't believe it's not fake but my co...
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