This year, The University of Minnesota began selling alcohol during Gopher football games after the Minnesota State Senate passed legislation making it legal to sell beer and alcohol within Minnesotaâ€™s Stadium. There were 64 separate location selling alcohol within TCF Bank Stadium, including four beer tents in the west plaza. Alcoholic drinks were sold beginning an hour before kickoff and ended at halftime.
The Gophers netted more than $907,000 in beer sales at TCF Bank Stadium. The highest grossing game was Minnesotaâ€™s night game against Syracuse brining in $164,927 in beer sales. Minnesota played seven home games averaging $129,610 per game. That is between 12,000 and 13,000 cups of beer per game. The University projected selling only 7,000 cups per game and projected making around $500,000. Beer and wine was sold at $7.25 per cup. Alcoholic drinks were limited to two purchased at a time. The proceeds from the alcohol sales will go to the Minnesota Athletic Department.
Administrators were concerned that selling alcohol would lead to more trouble within the stadium. However, the stadium reported fewer incidents (56) this year than in any of the previous three seasons. There were 50 fewer police enforcement incidents than in 2010.
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