From pink baseball bats, cleats and wristbands on Mother's Day to pink caps, gloves and even penalty flags throughout October, professional sports organizations have recognized women for years by changing their colors to support breast cancer awareness.
Sports vendors take it a step further, targeting women as customers. Just look at the broad range of products for women found in any retail store that sells team merchandise. Considering females comprise 45 percent of NFL fans and 43 percent of Major League Baseball fans, that's smart business.
But women play an even greater role in sports, specifically in the past, present and future lives of athletes.
Troy Vincent, the NFL's senior vice president of player engagement, says women are the most influential person in the athlete's life cycle - from the first time a player steps on the field until retirement. And Vincent is working to recognize women for the important roles they play in the daily personal and professional lives of pl...