Found July 17, 2012 on 60 Max Power O:

In 1925, the New York Giants were purchased by a businessman named Tim Mara for $500. Although initially the team made little, if any, profit, it's more than likely that currently, the Mara family is content with the returns on their investment.

Today, Forbes Magazine valued the Giants at $1.3 billion, good for the ninth most valuable sports franchise in the world. Forbes cites the Giants $1.6 billion stadium, along with their naming rights partnership with MetLife as the main reasons for their valuation.

// > MetLife was paying $7 million annually as a cornerstone partner, but the naming-rights deal is expected to cost more than $400 million over 25 years. It would represent the biggest naming-rights deal for a current NFL stadium (Farmers Insurance has pledged $23 million per year if a new stadium is built in Los Angeles). The Giants are ranked behind Manchester United ($2.23 billion), Real Madrid ($1.88 billion), the New York Yankees ($1.85 billion), the Dallas Cowboys ($1.85 billion), the Washington Redskins ($1.56 billion), the Los Angeles Dodgers ($1.4 billion), the New England Patriots ($1.4 billion), and FC Barcelona ($1.31 billion). The entirety of the list included the top 50 most valuable sports franchises in the world. Coincidentally, all 32 NFL teams made the cut. However, the Giants, their NFC East foes in the Dallas Cowboys and the Washington Redskins, along with the New England Patriots were the only NFL teams ranked in the top 10. As one of the first teams in the NFL, the Giants have had a long, treacherous journey to becoming one of the top ten most valuable sports franchises in the world. Initially, the team relied on other team's players to attract fans to the stadium. In the Giants inaugural season, Chicago Bears star running back Red Grange brought 70,000 fans to the Polo Grounds and helped the Giants make a small profit. However, the next year, the team lost $50,000. Needless to say, there were several moments during the team's infancy when the outlook was bleak. But as the NFL continued to grow, so did the New York Giants brand. By the 1960's, the team was one of the NFL's main attractions. Today, every home game is sold out, and Big Blue has a fan base unlike any other team in sports. Their valuation at $1.3 billion shows not only how far the team has come over the years, but that the Giants brand will only continue to grow as it attracts more and more fans. Also… Be sure to "like" Giants 101 on Facebook and to follow Giants 101 on Twitter Text "oneteam" to 20222 to donate $10 to the One Team for the Lights charity initiative. Be sure to check out other great articles at Sports Media 101. var switchTo5x=true; stLight.options({publisher:''});

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