Originally written on Sports Media Watch  |  Last updated 11/14/14

NEW ORLEANS - NOVEMBER 30: Tom Brady #12 of the New England Patriots warms ups against the New Orleans Saints at Louisana Superdome on November 30, 2009 in New Orleans, Louisiana. (Photo by Scott Halleran/Getty Images)
CBS earned strong numbers for the latest chapter of the Tom Brady/Peyton Manning rivalry. The Week 5 NFL national window, featuring Broncos/Patriots in 81% of markets, earned a 15.7 overnight rating on CBS — up a tick from coverage featuring Jets/Patriots last year (15.6), and up 8% from coverage featuring Titans/Cowboys in 2010 (14.6). The 15.7 is the second-highest of the season for the NFL national window, trailing only Week 1 coverage on FOX (17.1). CBS easily led the way [...]
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