Found September 21, 2012 on Sports Business Digest:
The NFL's Oakland Raiders have teamed with Overstock.com to generate fan engagement during home games at Raiders' Overstock.com Coliseum (or "O.co", as Overstock has termed it) during the 2012-13 season. The company has created numerous themed football games to hopefully generate fan interest and ticket sales. Overstock signed a six-year deal in partnership with the Oakland-Alameda County Coliseum Authority in April 2011. That deal included the naming rights to the home of the Oakland Raiders and MLB's Oakland Athletics. This year's fan engagement projects include a home game feature dedicated to the Wounded Warrior Project -- a non-profit organization that honors and empowers Wounded Warriors. Each home game will feature two guests of honor from the project, who will be given on-field and scoreboard recognition. The participants will also receive two tickets to the game, courtesy of Overstock. "We are delighted that Overstock.com is returning as...
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