Found January 27, 2013 on BroncoTalk:
Before anyone else asks, no, Denver Broncos outside linebacker Von Miller is not in a 2013 Super Bowl ad. One of the memorable aspects of Super Bowl Sunday are the hilarious ads.  This year should be no exception, but Miller won’t be involved. One of the ads that will run during SB XLVII is Coca-Cola’s “Coke Chase” spot, which features a cowboy that somewhat resembles a certain 6′-3″, 237-pound star NFL linebacker.  The team has confirmed that Miller was not involved in the commercial, however, so that settles that. The role would have been fitting.  When his football career ends, Miller intends to become a chicken farmer. So, Miller won’t be in any Coke ads next Sunday, but we will see quarterback Peyton Manning promoting pizza during pre-game commercials.
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